Company: Interview with Sichuan Metals & Minerals Co., Ltd., Sichuan Foreign Trade Hardware Minerals Import & Export Co., Ltd.: Miss He Yongxin, Deputy Manager of the company's Foreign Trade Department 3 Company Profile: Sichuan Foreign Trade Hardware & Minerals Import & Export Co., Ltd. ( The Sichuan Foreign Trade Minmetals, hereinafter referred to as Sichuan Foreign Trade Minmetals, belongs to the Sichuan Foreign Trade Group and has a first-rate management system and operating mechanism, good asset quality and financial status, and outstanding professional skills and service levels. The annual import and export volume amounts to tens of millions of US dollars. One of the largest professional import and export companies in southwest China. In recent years, the company has been focusing on basic import and export trade, mainly exporting general machinery, construction machinery, CNC machine tools, machine tools, CNC cutters, construction engineering materials, various aluminum materials. , Profiles, steel, ferroalloys, etc.
Some people say that the economic crisis has come and foreign trade companies are more difficult to survive. Others say that the crisis has come and opportunities have come.
Will you give up opportunities to others in times of crisis, and will you bring buyers to visit other factories in your company?
Miss He Yongji of Sichuan Foreign Trade Minmetals used their stories to tell everyone about this principle: “Business is always out of the business. If you try hard, you will have a harvest...â€
On May 15, 2009, I dialed the phone of Miss He from Sichuan Foreign Trade Minmetals. After showing her intentions, Miss He was very happy to share their stories with us:
Therefore, they chose China Manufacturing Network -
Like many senior members, Sichuan Foreign Trade Minmetals began to learn about China Manufacturing Network from a free account. According to Miss He recalled, in 2006, they started their own export business in 2006. Besides doing a free account registration on China Made Online, they also did Several other well-known B2B platform billing accounts. She also clearly remembers that the first order was a Chilean client who had talked about in July 2006. The amount was only a few thousand US dollars, but this order gave them a lot of confidence. At the same time, they started their relationship with China Manufacturing Network.
“For other companies, a few thousand US dollars may be a very small order, but at that time we were just starting out and we were exporting raw material products. The normal order volume would not be too large, so this small amount of thousands of U.S. dollars It gave us great confidence! We could reach our first order for export from a free account. Everyone was very happy!"Here said, Miss Ho smiled. "In fact, this is the first order I started to do foreign trade. Later, we have been working with this customer and we have become loyal customers."
When I heard this, I had some doubts: “The actual amount of a few thousand US dollars is really very small! This is what prompted your company to choose us?!â€
"Of course not all of the reasons, it's just that we have a good first impression on you. Up to now, every day we've got a lot of advertising companies and internet companies are selling sales calls. In fact, we are very disgusted with these calls. Year) I am the manager assistant, your sales, a girl is also often called, basically I took. We found that this girl is really different, very enthusiastic, and very literate, she is not Convinced us to buy her products, but more like helping us analyze problems and solve problems, so after one year of contact and communication, we decided to be your fee-paying member! Of course, your membership fees were not high at that time. This is one of the reasons ... "Here, Miss He laughed.
"Before you, we have tried several other well-known B2B platforms. Although some of the platform inquiry quantity is also good, but the quality is not very good, we spend a lot of energy every day to filter inquiry and spam, and later We decided to concentrate on becoming a platform. At present, only the charge account of your website has been retained. Your credibility is higher. It is very real."
When I heard this, I embarrassed to laugh: “Thanks for compliment! In fact, the prerequisite for cooperation is mutual trust. We are very grateful to the old members who have come with us all the way.â€
Miss Ho said: "We chose a platform, in addition to fancy visibility, products and other hardware, also considered the 'software' - services. Whether it is your sales, or customer service make us feel very comfortable, friendly, very good communication Carefree.†As a customer service agent, I heard such encouragement and I am very happy! It is this mutual trust and support that makes the next conversation easier and more enjoyable...
They got orders because of this -
"What's the secret of your company's business being so good?"
"To be honest, there really is nothing wrong. I remember that we had a large customer in Russia, and an order of 40,000 dollars was all about the high-tech product of asphalt bags. At that time, this customer had visited our factory and After the product, we decided to place an order. The key is that our product quality is very good and the price is very fair. I think the supply, quality and price are the key to attract him. At present, this customer also maintains cooperation and Russia has become a Our main market."
“There was a Lebanese customer two days ago. I just brought him to Tianjin to see the factory. This buyer is very familiar with the international market. He has been manufacturing raw materials for construction for more than a decade. Basically, the prices of various countries are well known. After the meeting, he even told me: 'You know, I have a catalog of three Chinese suppliers. You are the most detailed, but the price is also the highest!'"
When I heard this, I could not help but ask Miss Ho: "Why would he still come to see you? Isn't he already seeing the other two factories in the same business, but he wants to shop around?"
"Indeed, I had such a question in my heart. Later, the buyer told me: 'You were the first to reply to me, and your catalog not only describes all aspects of the product, but also gives a detailed introduction to your company and manufacturers. In terms of me, I know you better, and it is easier to find you...' In fact, every time we respond to inquiry, we will really spend a lot of effort to make the Catalog, in addition to the detailed and beautiful pictures of the products, professional text introduction. , we will also provide a variety of gradient prices, after-sales service, including transportation program, how to save the cost and time of transportation according to the buyer's situation, which we will reflect in detail in the Catalogue! To develop a cooperation program."
Miss He was right. In fact, in the eyes of many exporters, he considered that his catalog was perfect. However, in the eyes of buyers, the response they received every day is still high. It seems that this small catalog has a lot of knowledge. !
They face competition like this -
"Later this Lebanese buyer had an order?"
"Yes, when I took him to the factory and came out, I offered to bring him to visit the other two catalog factories. But he said he didn't need to."
"Are you not afraid that if he looks at the other two factories and changes his mind? And the prices of the other two newspapers are lower than yours!"
"I have confidence in our products! We also have confidence in our services." Miss He said very frankly, "Even if he really changes his mind, it doesn't matter. We can also understand the difference between ourselves and our peers, and we can help him Finding a more satisfied partner can be regarded as making more friends. If you miss this opportunity, it does not mean that there will be no cooperation opportunities. This buyer started to participate in the China Canton Fair from 1998, and we were also in early March of this year. All of us went to a professional exhibition in Moscow, but we never met at the show. This time we finally had the opportunity to talk. It was also a kind of fate. At the time, I said to this buyer, it was called a meeting for a long time. ."
I think, at the moment, every reader will feel Miss Ho’s self-confidence and open-mindedness. When I asked Miss Ho if this was also a selling technique, Miss Ho smiled and answered: “It’s not really Skills, but I've always believed in what my boss said - business is always out of business! I believe that as long as you try hard, you will have a lot if you do your best!"
They treat the crisis this way -
In 2009, when the financial crisis continued, many foreign trade companies encountered this kind of embarrassment: There were few buyers and orders were small. Some people began to worry but others saw opportunities.
“Actually, I once thought that the life cycle of our products had come last year and I was considering whether or not I should change the product. However, I gradually discovered that when the former was in a good form, many products were sold to middlemen, and now the economic crisis has come. It may be that many middlemen have insufficient funds and have lost purchasing power, but end users have become accustomed to using our products. To save procurement costs, many of these terminal buyers have skipped middlemen and started looking for Chinese suppliers themselves. From March to April this year, our sales began to rebound! Even better than before! Many customers are actively asking for prices and they are willing to visit the Chinese factories directly."
“However, I also heard that because of the current unstable economic situation, many buyers are more concerned about whether the suppliers are factories than before. At this time, foreign trade companies have no advantage in terms of prices, so the performance of many foreign trade companies has plummeted. ."
In the face of my doubts, Miss He said: “We have no advantage over factories, so we attach great importance to small buyers (end customers with fixed demand)! Although these orders are small, we still give him a very favorable offer. The purpose of the price is to establish a long-term cooperation relationship. Perhaps after the economic situation improves, these small buyers will become our big customers. It will be like the Lebanese buyer mentioned before with you. He had previously purchased from Turkey. This time Skipping middlemen, for the first time working with Chinese suppliers, although only orders for 2 cabinets have been placed, if this trial is satisfactory, orders for 4 cabinets will be placed every month."
Maybe really how the young lady said that as long as it is intentional, there will be gains! Even in this crisis era, if you identify this product, please concentrate on doing business, take every step of the way, and you will see To the "crisis" in the "machine"!
They deal with enquiries this way -
"Usually expired enquiries, we will come up with them from time to time, and we will often greet the buyer via email or telephone, whether or not we have cooperated. Even if there are some products we do not have production now, or at all It is not our product, but if someone asks us, we will still reply to each other and we will help them to find a good supplier in China...."
"Isn't it a waste of energy?"
“No, although it takes time, but we believe that the advantage of trading companies lies in flexibility and comprehensive service! Compared with manufacturers, we don’t have much advantage in price, but we can arrange transportation more reasonably and grasp delivery. Time, receiving multiple payment methods such as L/C, the side is also helping customers to reduce capital pressure! So be sure to establish a good credit in overseas markets! More to meet some overseas buyers, to help us understand the local market is also very helpful.... This is what I just said to you. Business is always out of business. It is not business that is purely for making money. At the same time, it is also possible to build good friendships with factories, freight forwarders, and customers. Mutual trust and resource sharing. For example, freight forwarding to you To help you introduce a good product, the customer can ask questions like your request for other related products."
After listening to Miss Ho's remarks, perhaps some readers will think like me: "Insufficiently targeted" enquiries, there is still such a value! An enquiry, handed over to different sales staff, will be There are different results! The reason is very simple: because everyone's perspective is different, the way they are handled is also different.
They manage accounts like this -
“We spend 10 to 15 minutes each day doing these things: registering customer data, updating products, viewing product information, including pictures of products, keywords, descriptions, rankings, and we also check peer information every day. The situation, through continuous comparison, to improve their own account."
For Miss He mentioned this point, as a customer service I deeply understand! Because Miss Ho will often call to inquire about their deficiencies in the account, for our recommendations to her, will take a pen to record one by one. This serious and meticulous, indeed won them a satisfactory promotion effect.
From 2006 to now, in just three years, Sichuan Foreign Trade Minmetals' products have been sold to more than 50 countries and regions in the world. The “super gold†brand it founded has also entered various large-scale domestic and international exhibitions. International market. In 2007, Chengdu Customs has also been rated as the highest credit rating double A-class enterprise!
They treat work like this -
"Thank you so much for sharing! I am sorry to take up your valuable time."
"Of course not, just your phone can also make me relax. In the morning, I was making a catalogue for a French buyer."
"Isn't every Catalog remade?"
"Basically, I will often add some new introductions. Although it may be the same product, I hope to improve every time. Sometimes I can sit in front of my computer for a long time."
This conversation has come to an end. I believe that Miss Ho's cordiality and enthusiasm, professionalism and meticulousness have not only infected us but also infected her every customer. I think that only with enough care can we realize that “the total business Beyond Business."
One's success is inseparable from the excellent ability, but also can not be separated from a good attitude! A company's success is inseparable from good products, but also inseparable from a good team! Let us bless the Sichuan Foreign Trade Minmetals The export business, like the wings of the wings, is flying higher and higher!