Children travel safe, we pay attention
Michelin Safe City Class ended in Guangzhou
On December 11, 2010, initiated by Michelin (China) Investment Co., Ltd., the 2010 “Safety Growth Every Day†child safety urban classroom, which was supported by the Next Generation Work Committee system and local education administrative departments, was successfully concluded in Guangzhou . More than 200 children and families from some schools in Guangzhou, Michelin "Follow Yourself" member families and enrolled on the Internet participated in the event. Children learn and experience the safe travel knowledge they possess through fun lessons and games. This is Michelin's further mission to promote a "safer and safer" company in China. It is also another propaganda-educational campaign for children following the Michelin Children's Environmental Protection Class in 2009.
"Safety for Every Day" Children's Safe City Classrooms For school-age children aged 6-12 years, through Michelin "According to You" membership registration, activity partner school selection and online recruitment, interested children and families can participate in this safety knowledge Class, learn, experience travel safety knowledge and tips. The children learn safety knowledge through various fun lessons in a pleasant and relaxed environment, giving full play to imagination and creativity. At the same time, in the special game area of ​​Michelin, children help each other and develop good competition and cooperation skills in the game. Children can also receive Michelin's safe travel bag. The “Raiders†in the small bag will help children revisit the travel safety knowledge they learned on that day. The activities in 2010 took place in four cities. Starting from Shanghai on October 31 and successfully completing the Beijing and Chengdu stations in November, the Michelin Children’s Safe City Class came to Guangzhou in December – the fourth of the event. Station, also the last stop.
Xia Yifu, chairman and general manager of Michelin (China) Investment Co., Ltd., said: “Michelin's core philosophy is to contribute to the sustainable mobility of human beings. As one of the core values ​​of sustainable mobility, the concept of safety runs through Michelin's product development, after-sales service, public safety education, etc. Michelin initiated the 'safe growth every day' child safety urban classroom is the original intention is to provide safe products, services, and the whole society to care about children's travel safety, Make every effort for their happiness."
Li Youlin, director of the Office of National Concern for the Next Generation Work Committee, pointed out: “The safe travel of minors is closely related to the entire society and each family. It is necessary to establish and train primary school students’ awareness of traffic safety and improve their knowledge of traffic safety. Our safe travel is the responsibility of the government, business, and even society as a whole, and we are very happy to see more and more companies like Michelin participating in it. We also wish the “Safety Every Day†child safety urban classroom project a complete success. Let more children and families benefit from it."
Since entering China, Michelin has been committed to the introduction of global leading technologies and products, combined with the characteristics of localization in China, and has invested heavily in security products and technologies, security services and security education. Security has become one of the core of Michelin's China strategy. In addition to safe products and technology, the safety services and public safety education that Michelin has successively introduced in the Chinese market over the years have also affected many car owners and the public.
Taking Michelin's “along with you†24-hour national road rescue service as an example, as the first comprehensive and professional tire service in the domestic market, it has always provided consumers with comprehensive care, allowing them to travel all the way and worry-free. In order to serve more consumers, Michelin recently launched a purchase of a Michelin tire, you can register as a member of your line of action, users can also get free access to five exclusive services, that is, 24-hour roadside assistance services, tire clevis Free repair service, free scheduled tire service reminder service, tire quality assurance service and various VIP user exclusive services. At present, about 2,900 Michelin-designated retailers nationwide have joined the scheme, with more than 1.3 million registered members, and successfully rescued more than 50,000 vehicles. The “according to you†24-hour free roadside assistance service has covered nearly 220 cities across the country and is fully implemented. The service tenet of “anytime, anywhere, with youâ€.
As a responsible company, while Michelin provides consumers with safer tire products, it also undertakes the obligation to disseminate safety knowledge to the general public, and builds safety knowledge dissemination platforms with government agencies, the media, and the public. In society. For example, Michelin has carried out six consecutive years of community tire safety testing activities. Through launching Michelin Chica Automotive Professional Service Centers across the country, it has reached a total of more than 100 cities, providing convenient and efficient professional tire maintenance for more than 95,000 vehicle owners. Service experience and comprehensive brand tire product and tire maintenance knowledge. In addition, Michelin's "Safety China Driving School Collaboration Program" and "Sending Safety to Junior and Children in the Midwest" are also important components of public safety education.
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