Focus: China's Scraper Machinery Industry Competition and Development

In 2011, regardless of whether it was passive or not, the trend of the construction machinery industry before and after the development of the industry has already formed. In 2012, more engineering machinery companies chose to “strengthen internal strength” to enhance their competitiveness. Most companies also believe that the current construction machinery market needs such a buffer period to adjust, not only conducive to the sustainable development of the host company, but also to create a relatively balanced competition between domestic accessory parts and foreign counterparts. surroundings. China Construction Machinery Business Network reporter found from the data display in the subdivided areas that the development of shovel-based transportation machinery represented by loaders and bulldozers is relatively stable, and it is precisely because of the better stability of demand that it makes the construction machinery industry “nice winter”. "Period" performance remains strong. The shovel transportation machinery consists of five categories: a loading machine, a bulldozer, a grader, a scraper, and a mine dump truck.

Of course, the overall upward trend does not mean that all companies are performing well. The sales volume of major companies such as loaders and graders are on an upward trend, while general enterprises are on a downward trend. This shows that loaders, graders, etc. are gradually adjusting to integration. Compared with small enterprises with relatively weak competitiveness, the market share is still large enterprises have absolute advantages. As far as the loader is concerned, the original industry has more than 120 loader manufacturers. Up to now, nearly half of the loader companies have exited the loader industry. There are about 20 major companies, and the vast majority of the other 30 companies are out of reach. The strength of major business competition. Most of them have better operating conditions for those companies that produce small, special, and special-purpose models that have little conflict with major companies. Therefore, the current market competition for the Chinese scraper machinery industry, such as loaders, is basically among the major manufacturers.

A senior analyst of China Construction Machinery Business Network stated that at present in the Chinese loader market, the competition among major companies, especially the dragon skull enterprises Liugong, Xiagong, Longgong, and Lingong, is fierce. In the past, Liugong and Xiagong were quite competitive in the market. Later, Liugong gradually increased a series of rectification measures, and gradually gained market competitive advantage. For many years, Liugong took the top spot in the scraping machinery industry. In 2012, Liugong continued to innovate, expand overseas markets, and acquired the construction machinery business unit of the Polish HSW Company. After the acquisition, Liugong will acquire a series of core technologies to improve product design, expand existing product lines, and establish manufacturing plants and logistics centers in Europe to help Liugong products break through the barriers and quickly occupy the high-end market. In recent years, Longgong has gradually taken advantage of the advantages of leading private enterprises, and development is also commendable. Lingong is currently a wholly foreign-owned enterprise managed entirely by the Chinese and absolutely controlled by Volvo. It fully integrates the advantages of the world’s top engineering machinery in terms of technology, management, market, and finance into foreign companies managed by Chinese people. success. In the recent 2 to 3 years, the sales volume has grown significantly. In 2010, the growth rate was 72.4% higher than that in 2009. In 2011, it was 34.6% higher than that in 2010. The sales growth rate for two consecutive years far exceeded 10,000 units. The growth rate of the above major backbone enterprises far exceeds the increase of the top three Liugong, Xiagong and Longgong. The sales volume in 2011 is already very close to the top three.

The same is true for the grader industry. It has been the industry's first heavenly engineer for many years and was replaced by Xu Zhu in recent years. Newly entered into the industry, Liugong has grown by 44.6% in 2011 with an extremely high growth rate, ranking first in the industry and ranking third in the industry. Chang Lin, who had a relatively high rate of increase in previous years, dropped by 13.9% in 2011. It can be seen that the market competition among the major enterprises in China's motor graders is also very fierce!

It can be seen that in 2012, the competition among the major scraper machinery companies will continue to be fierce. In order to seek development in the fierce competition, there is no other way to strengthen their own core competitiveness. 2012 is a crucial year for the "Twelfth Five-Year Plan". With the strong rise of our national brands, our international status has been significantly improved. China's leasing and transportation machinery companies should strive to grow and expand to help China move from a large construction machinery country to a powerful one.