With the accelerating globalization and the rapid rise of China's economy, the growing high-end logistics industry has created China's huge truck consumption demand, and has now become the world's largest potential consumer of automobiles. Light trucks have occupied most of the truck market. Chinese domestic auto brands have always dominated the destiny of light trucks. Sinotruk, as a national brand powerhouse, is a large-scale state-owned enterprise focusing on the commercial vehicle sector, and its brand advantage has long been recognized.
After half a century of development, the heavy-duty market, which is increasingly competitive, is still full of vigor and vitality. It firmly occupies the leading position in the heavy-duty truck industry. During the period of the 12th Five-Year Plan period, the State proposed a long-term plan for the development of the automotive industry with zero, four, and four goals. As one of the members of Sinotruk, China National Heavy Duty Truck Group Co., Ltd. assembled elites from all walks of life and allocated superior resources to each other. The company established the sales department of Sinotruk Jinan Light Trucks to fully enter the light truck industry with HOWO brand advantage. 
The Chinese and Western technologies combine to show off the edge of the light trucks
As we all know, China has replaced the United States as the world's largest auto market, and China is standing at the crossroads from a major automobile country to an auto powerhouse. Accelerating the pace of joint design and joint venture cooperation with overseas automobile companies has clearly become an important trend in the market landscape. .
In 2009, Germany's MAN company shares in China National Heavy Duty Truck Corporation to provide a strong financial strength for the full access to the light truck market and to lead the world's automotive industry's technical strength. After a long period of running, China National Heavy Duty Truck's technical strength in the engine, axle, chassis and vehicle performance can not be underestimated, the German concept of centuries-old car has long been with the hearts of Chinese heavy truck. Heavy-duty trucks have begun to open up in the market for technological competition, and the technology reserves have been gradually released to occupy the market with technology.
Internal and external studies, external rigid
Both the exterior and interior of the HOWO light truck are in line with its practical characteristics. The humanized design is comfortable and safe, and the body frame is extremely sturdy. This makes the body not only able to withstand the impact, but also to ensure the life safety of the occupants. It also greatly reduces the Bumps and vibrations improve comfort.
In appearance, HOWO light trucks are resistant to watch. Adopting a large European-style cab, the top designer from the Italian Georgia Luo personally administers the knife and follows the mainstream international technology. During the maturation, it reveals the unique calmness of Sinotruk and gives people a fresh feeling. The smooth, rounded lines make it a forward-looking rack that adds a lot of sportiness to this low-key, implied, blocky head.
The rounded corners on the front face of the HOWO light truck and the dynamic lines extending from the front of the truck to the side of the truck make the entire vehicle feel holistic, not a hybrid of several different sections. Just from two simple waist lines, you can see the depth of the designer's skill, but also destined to HOWO body design enough classic. The rear-view mirrors with side-turning lights add a touch of fashion. The front windshield and side windows only use large areas of glass to ensure the driver's good eyes, and this kind of design that is common in cars is also being increasingly More commercial vehicles are used.
In the interior part, HOWO incorporates the car design concept, introduces fashion and humanities elements, and introduces ergonomic design ideas into the light truck field. By making the operating area as comfortable and efficient as possible, we can improve the driver's efficiency and ensure it is always available.
Power Engine Power from Core
CNHTC focuses on the development of the HOWO brand power system, which enables the engine's emissions, noise, power, economy, stability, low-temperature startability, and vehicle handling performance to be optimally matched to enable users to use the vehicle. Load state, select high and low power operation, so as to achieve the purpose of reducing fuel consumption. After precise research and analysis, we are constantly trying to comprehensively improve the overall performance of China's light trucks. Our efforts lie in a leap forward in the basic technology platform with the engine as its core. To solve the light truck market, the lagging of power technology restricts the bottleneck of the development of the traditional light truck market.
Pulling down the needs of the animal industry segment market
In today's industrialization and informatization, the combination of modern logistics and industry has become closer, and the links between logistics and markets have become more meticulous. The burgeoning logistics industry has put forward higher requirements for the development of the automobile industry. As China's economy enters a rapid development track, the domestic logistics industry will also thrive and will drive the related transportation market to flourish.
During the 12th Five-Year Plan period, it is expected that the domestic demand for light trucks will continue to increase. The launch of HOWO light trucks will surely increase the product distribution, increase the sales volume, and enhance the corporate reputation of China National Heavy Duty Truck. This will be the future automobile market and heavy truck. The development of light-duty truck projects provides protection and potential is in vain. In order to launch the most authoritative high-end products, CNHTC adheres to the design principles of technological advancement, fuel economy, emission environmental protection and quality reliability in the R&D process. As China's overall economic development trend is irreversible, it can be predicted that the future of China's high-end logistics vehicles will be extremely broad.
The logistics industry relies on the car to make money, and comprehensively improving the efficiency of logistics operations will make persistent efforts to improve the overall efficiency of vehicles. Therefore, whether the vehicle can pull more cargo or whether it can save more fuel is the main factor that the owner considers when buying a car. However, the HOWO light truck is carefully thinking in these aspects. Each market segment has its own characteristics and laws. We need to seek out one by one. Must start from understanding the industry, start from understanding the needs, who grasps the demand is the winner of the future, and lead the new concept of logistics driving.
Dealer visiting Jinan to visit HOWO light truck
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