China Leads Change in Automotive Consumption

From the perspective of historical development, the automobile as a mobile tool, whether it is the exterior design or the intrinsic technology foundation, is a concentrated expression of a country’s technical strength and aesthetic point of view. Therefore, France and Italy have been continuously innovating in appearance design. A large number of excellent designers represented by Georgia Luo, has become the trend and representative of the global automotive design. This aspect is related to the fashion and trend of the world led by Italy and France. It is also inseparable from the French and Italian Peugeot and Citroen. , Renault and Fiat cars have a long history and strong design capabilities.

It is certain that the big market country will inevitably breed a big country, and the manufacture of a big country will naturally become the cornerstone of a car power. On the basis of huge consumption, gradually mature markets, consumers have gone through the product to the brand, from the passive acceptance to the active demand and many other market levels, the Chinese auto market will form its own unique consumer trends and concepts.

However, this process will not happen overnight. It will undergo a complex and repetitive process. Moreover, it is worth noting that this process will inevitably accompany the development and expansion of local auto companies. That is to say, simply relying on foreign companies can not form China's own characteristics of products and consumer trends, including shape design and brand personality and other factors, will be gradually stabilized after a thorough understanding of the needs of Chinese consumers and unique consumption habits , And form China's unique consumer trends and consumer preferences.

Therefore, before 2000, the consumption of Chinese automobiles was entirely the seller's market. Volkswagen completed the initial stage of Chinese automobile consumption. Starting in 2000, along with the birth of the Chinese auto market and the birth of domestic brands Geely, Chery Automobile, etc., the Chinese automobile market entered. During the period of popularization of automobile consumption, during the period of popularization, the needs and preferences of Chinese consumers are no longer completely dominated by foreign brands. Especially since 2005, the Chinese auto market has gradually entered a period of full competition, and products and brands with different characteristics have begun to work hard to cater to the needs. China's consumer demand.

2011 will be another turning point. After China’s autos gradually enter the buyer’s market, this will inevitably mean that Chinese consumers have gradually formed their own subjective demands. They are no longer completely dominated by foreign brands, especially over competition in products. With the growth of localized models, in the next 10 years, the Chinese automobile consumption trend will face a new round of changes and choices.