1 bucket of water can buy 10 pounds of meat Changsha "face water" hot discussion

In the sky-high price of moon cakes and astronomical prices, the shrewd merchants have once again played the water idea. Do you know Changsha expensive water? Yesterday, under enthusiastic readers’ recommendation, the reporter saw a bottled water produced here in a mountain nest in the Taohualing Scenic Spot in Hexi: specially made three-gallon vats, weighing about 11 kilograms of water, and selling the price of water in a single bucket. Called 99 yuan. This average price of about 9 yuan per kilogram of water, not only set a record price of bottled water in Changsha, is also currently expensive in the country.

1 Investigation

Water comes from a pond in Mountain Nest

A surnamed Li, who operates bottled water, told reporters that the price of a barrel of ordinary brand bottled water ranges from RMB 8 to RMB 15 per person, including various miscellaneous fees for the delivery of waterworkers’ service charges. In a large-scale supermarket on the Evening Avenue, the price of pork pork is 9.8 yuan/kg. After counting down, the price of a bucket of water is enough to buy 10 pound pork pork. What is so unique about this kind of water? Reporters were investigated.

From the West Second Ring Road Wangjiawan overpass to the west along the road, a few kilometers away, then went to Taohualing scenic spot where Taohuacun, your bottled water production base is located in the local Shanwo, the manufacturer of Hunan Sanxiang Sishui food Limited company.

The staff told reporters that the production plant is a private house rented by local villagers. The company sells expensive natural water, and the water comes from a pool in Mountain Nest. Under the guidance of the staff, the reporter saw that a small pool was not far from the production base. The pool was surrounded by mountains on three sides, surrounded by uninhabited people, and the trees flourished and the water was crystal clear. “The water here is taken into the production workshop for processing. The pool is so large. To maintain a proper water level, the daily water supply must be limited.” Pointing at the faintly visible access points at the bottom of the pool, the staff introduced.

At the production site, the water connected to the pool is processed through multiple production workshops, and then goes offline in the automatic filling line. "Pool water must be filtered, sterilized and other processes in the workshop before it can be filled off the assembly line," said the staff.

2 argument

Selling expensive to meet the buyer's "face"

"Natural water is our company's expensive water, which exceeds 60 yuan a bucket of water in Beijing. It's so expensive that people buy a gift as a gift. They all feel that they have a face." The price of natural water is high, and the company is responsible for it. People frankly say that "face" is a big consideration for their high prices, and they have also won such a special group of consumers. According to reports, the purchase of natural water is mostly for some companies and companies, as a gift, and few ordinary citizens order.

"After the water in the pool has been purified through multiple processes, it is filled with our custom-made barrels at a cost of nearly RMB 80 per barrel. After the natural underwater line, we have to customize the bags on the bucket jacket and deliver them to the door with an air-conditioned car. In this way, secondary pollution is prevented, and natural water must be used in limited quantities subject to water restrictions, so the sales volume is also limited.” The price is high, and the person in charge gives other reasons.

It is reported that since the production base was put into production in July last year, it is currently selling more than 100 barrels of precious natural water for barrels. Because of limited sales, it has been in short supply.

sound

Price department: Non-monopoly products can be priced on their own

In response to the company's production of "face water", the person in charge of the Changsha Municipal Price Bureau's Commodity Price Management Division said that bottled water is not a monopoly product, and there are many manufacturers, which are within the scope of market regulation prices. This also means that manufacturers can make their own decisions. Pricing. In this regard, the price department also feels nothing wrong.

Expert: "Face" produces unreasonable pricing

Xiao Hanshi, a professor of psychology at the Hunan Normal University’s School of Public Administration, believes that the Chinese people’s concept of face is very heavy. They only buy expensive ones and do not choose the right ones. This is undoubtedly a manifestation of vanity. After the “face” was used by the merchant, it resulted in a bucket of water selling such an unreasonable price. In fact, the more expensive things are, the more faceful they are. This is undoubtedly a kind of misunderstanding. Consumers should be more rational, and they should not be exploited by businesses.

Micro survey

@Popular people: A pound of water must cost 4.5 yuan. The first time I heard such expensive water, I used to make the ordinary "water" "normal" water. This is not a good phenomenon, nor should it be. As civilians, buying such a high price of water is not possible, at least I will not spend this "pay".

@ Tiannan Haibei: There are also many people who are rich and willing to pay high prices for "face water." That's what people do.

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