The decisive battle began and the anxiety and excitement of the 2018 Beijing Auto Show

At the editorial meeting on Monday, when I was summarizing the report, I said, “I’ll be a mobilizer. After years, if everyone is still engaged in the automotive industry, you must be proud to brag to others. I have witnessed the Beijing Auto Show in 2018. Since that year, the automobile industry has entered a new era. The major battles of various forces began from that year. It is a tragic one!

This may be the last "Hello, I'm good, everyone!" Beijing auto show. Although sales in the first quarter have already torn the existing balance in the auto market, there are fewer happy people and many sad people. However, everyone's cards have not yet been completed and there is still the energy to show muscle in the Beijing auto show. Accompanied with the acceleration of the “new four modernizations”, the new vehicle builders began to concentrate their efforts. Although “the runners” accounted for the majority, the starting guns were already ringing. Weilai, Weimar, the future, Baiteng, Xiaopeng, Singular and other new The brand went down from the PPT. The ugly woman always had to meet her in-laws, but she also said that I was not ugly and she was very virtuous.

Car practitioners are anxious and excited. Anxiety is due to the auto market situation, as Chang'an Automobile chairman Zhang Baolin's propaganda poster wrote: "The era has eliminated you, nothing to do with you." Chang'an's "Bad Boys" baked the Baolin shelf on the fire this time. Chang'an, which started the "third venture," prepared to do a great job. In addition to the layout of high-end brands and the entry of new energy sources, the mixed ownership reform of central enterprises with Changan Auchan as a pilot project officially surfaced. The regular troops have to scuttle their boat and even break the institutional bondage.

Xu Liuping's official strategy at the helm of the FAW has invested in Betta. It is either a good thing or a bad thing. It is still not possible to draw conclusions prematurely. However, the ultra-high popularity of the Hongqi has emerged. A news of the “Glass King” Cao Dewang’s purchase of the Red Flag L5 has received tens of thousands of comments, which shows that people are full of expectations for the revitalization of the Red Flag. This may be the last major breakthrough in the history of Hongqi. However, the expectation that consumers are ignited is that there is a preservation period, and the number of sales that the red flag H5 is able to harvest is the touchstone.

Although the auto show media day was April 25, news grabs have already begun. On April 10, Beijing Hyundai Encino went public. On the same day, the Ford brand new car preview, the whole new generation of Fox World debut. In the next two weeks, Dongfeng Nissan Tuanda, Guangfike Grand Commander, Guangqi Honda Accord Tenth Generation, FAW-Volkswagen Prologue, and Shanghai Volkswagen LaVida PLUS were among the models. The spring of 2018 was hurriedly exhausted, and the air was filled with thick smells of nitrous acid.

The anxieties of automakers not only come from the big changes of “redefined cars”, but also the sluggish auto market in the next quarter. According to data from the CLUCC, sales in the general passenger vehicle market fell 1.7% year-on-year in the first quarter of this year, with sedan down 9.4% and MPV down 13.6%. The actual increase in the SUV market has already fallen to single digits. An optimistic assessment, the auto market will have a 3% increase in 2018 even if it wins.

Standing in the spring breeze of 2018, automakers miss the good days of the past two years. In 2016, the total sales volume of the auto market was 28.028 million vehicles, a year-on-year increase of 13.7%. This was a market explosion that broke through 18 million vehicles in 2010 and was a rare after many years of micro-growth. In 2017, although the auto market only grew by 3%, but because of the “big rout” of the Korean system and the legal system, nearly a million cars were allowed to make space for other brands much better and help usher in independent brands. Growing rapidly. In 2018, the weaker brands have retreated. Strong brands such as Volkswagen and Geely will continue to make great strides.

On the eve of the Beijing Auto Show, Geely held the largest “Longjing Q&A”. Geely’s sales volume increased by 39% in the first quarter. However, An Gehui, the President, said that he is always on thin ice and thinking most is how to make the company last forever. Live. Coincidentally, a few days ago the MG 6 plug-in hybrid version of the listing meeting, the general manager of passenger cars Wang Xiaoqiu in response to the author's question and said: "The auto market this year is not good, next year will be even worse, all auto companies who can After 2020, it is a hero. If you don't, you will be eliminated."

Needless to say, the Chinese auto market will easily leap through the threshold of selling 30 million vehicles in 2018. The “good meal” of the automaker has already finished eating, and the curtain of decisive battle has already opened. Once a traditional car company such as Geely took a full 30 years to prove its strength, and the patience of the new forces, capital, or users must have resisted for three years.

The excitement of the big changes is short-lived, and the automotive industry will certainly not be miraculous. Thanks to the 2018 Beijing Auto Show, so many car brands with a dream come true. Unfortunately, the worst times have already begun...