On October 15th, the "Xinggong Road 2018 High-tech Products Launch" with the theme of "Technology Leading, Do Not Destroy" was held in Xugong Group's comprehensive product testing ground. The conference has reached a new high in the industry regardless of the number of participants or the number, type, and technical content of product releases. At the scene, the author found that Xugong Road has 6 major categories, 23 series, and more than 100 sets of equipment for maintenance and repair of machinery and equipment. He waited for the fall soldiers in the battlefield. More than 1,000 domestic and foreign customers, distributors, and honored guests witnessed it. This moment.
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Road, China Unicom's future; road, let us lead to the other side, to achieve a dream. The great changes of the road have accelerated the pace of people's advancement; the roads are smooth and carry the pursuit of a better life.
According to Qiao Yun, deputy director of the Enterprise Innovation Service Center of the China Association for Science and Technology and deputy secretary general of the China Highway Society, in the past 30 years, China's highway traffic has been developing rapidly. In 2016, the total mileage of China’s expressways exceeded 130,000 kilometers, 41,000 kilometers more than that in 2012, ranking the first in the world. At present, China’s expressways have covered about 98% of the urban population with more than 200,000 cities.
“The remarkable improvement of the road surface condition cannot be separated from the dedication, persistence, and struggle of companies represented by XCMG Road for decades.†Qiao Yunsheng praised Xugong Road's remarkable achievements and stated that in the future China’s highway infrastructure will To the development of intelligence and humanization, the development of road technologies will pay more attention to new types of roadbed, road structure and materials, and management of road facilities. He hopes that XCMG Road, as a benchmarking company in the industry, will continue to commit itself to innovation in road construction and maintenance technology, continue to develop a full range of building maintenance products, and is committed to providing complete solutions for road construction and maintenance throughout the country and even the world. Make more contributions.
At the press conference on that day, the world’s largest tonnage 39-ton roller, Asia’s largest 550 horsepower grader, 16.5-meter super-large pavers, a new generation of chassis maintenance equipment, environmentally friendly mixing stations, and unmanned control of roller, super A series of leading technologies, construction techniques and construction methods, such as wide, thick and ultra-thin compaction and paving, allow participants to lament the speed of Xugong Road's scientific and technological innovation. At the same time, they also show respect for this company with deep historical heritage and continuous transformation.
Wang Min, chairman of the XCMG Group and secretary of the Party Committee, said that Xugong Road is an important plate with profound background, bright future, long way to go, and rewarding Heaven. Since the 18th National Congress of the Communist Party of China, in the face of the changes in the market environment under the new normal economy, XCMG has made considerable progress in the development of maintenance machinery. Its product package and overall scale are currently in a leading position in the world, with road rollers, graders, pavers and other leading products. Maintaining the top position in the domestic industry continuously, sales of large-tonnage rollers rank first in the world. He is proud to announce that this new product release will blow Xugong build maintenance machinery to consolidate the midfield, highlight high-tech, hold high the charge of the assault horn, in the "three high and one big" field firmly occupy the commanding heights of the industry technology. Before 2020, XCMG will continue to introduce advanced 5 Series (ie fifth-generation) road machinery high-tech products with original technology, fully open its leading position with domestic counterparts, and fully surpass the advanced level of world industry benchmarks.
Baitai Road Machinery Exhibition
The most eye-catching at this exhibition is the XS395 roller compactor with the world's largest tonnage, strongest power, maximum excitation force, and maximum compaction width. It is reported that this product is self-decision-making unmanned control, operating efficiency is twice that of similar products, especially for large-depth rock fill compaction and large-scale ultra-thick ply compaction. XCMG's new generation of XD “3â€S series double drum compactors represented by XD143S broke the monopoly of foreign technology in the field of high-frequency vibration at 67Hz, and for the first time compacted efficiency of the double steel wheel in the upper layer of asphalt in China. Increased by 40%. What is more noteworthy is that the design life of Xugong Roller Vibrating Wheel is more than 10,000 hours, which is more than double that of similar products, and it perfectly explains the "leading technology and non-destructive use" standard of XCMG. In addition, XCMG's first non-clutch mechanical drive single drum vibratory roller XS263JS, the industry-leading electro-hydraulic proportional hydraulic tire roller XS303S, etc. are dazzling.
In the grader exhibition area, the new generation 3 series and 5 series graders both appeared. As the first choice for domestic users, the 3 series motor grader uses the engine variable power control technology for the first time, and the life of core components exceeds 10,000 hours. The unique front axle single fuel cylinder large steering angle steering technology enables the turning radius to reach the minimum in the industry. The XCMG Series 5 motor grader, which has been defined as a global, full-scale, and more reliable technology, has adopted hybrid transmission control technology and variable engine power control technology for the first time in China. The overall machine transmission efficiency has increased by about 10% and is more accurate and comfortable. It is XCMG. Graders open the door to the international high-end market.
Breaking the monopoly of foreign brands and tapping into the high-end market, Xugong Mining Grader is another highlight of this exhibition. As the only domestic horsepower grader production enterprise in China, XCMG Road Machinery has created the GR5505 motor grader with the largest horsepower in Asia. In addition, more than 100 pieces of products, such as 16.5 meters of super-large pavers, 2 meters of large-scale milling machines, a new generation of chassis maintenance equipment, environmental protection mixing stations and so on, are competing.
In the dynamic display section of the test field, the author noticed that the intelligent unattended technology display, the joint construction of the road construction and maintenance, and the reinforcement of the whole machine parts have been completed in succession. In the obstacle avoidance test section, the unmanned Xugong XS335 large-tonnage vibratory roller completed its automatic 8m, 7m, 6m, 5m front zone and the 8-shaped runway, accurately completing the path planning, just like the product. It's as accurate as a pair of eyes. One customer said excitedly after the visit: “Today Xugong’s intelligent unmanned technology has been deeply shocked and it has truly appreciated the 30-year strong brand charm of Xugong Road Roller.â€
After watching the demo, Wang Min asked Xugong Road to use strong industrial aspirations and strategic determination to firmly anchor the “three-for-one†growth target of quality, efficiency, scale, and sustainability. "Technology leading, don't destroy" action gold standard, persist in winning with technology, winning with quality, winning with large tonnage and high-tech products, and unwaveringly developing an international, lean, intelligent, process-oriented and service-oriented brand development. The road has played an important supporting role for Xugong in the summit of Everest in the global construction machinery industry.
To achieve the summit of Mount Everest with quality as the support
"The summit of Mount Everest and the top three in the world" are the goals set by Wang Min for the XCMG Group. He emphasized that XCMG was born for construction machinery and that it would fight to the end and reach the top. The XCMG Road as a traditional advantage of the plate should be more effective. Xu Gong, deputy general manager of XCMG and general manager of Xugong Road, said that the road machinery division should use this new product launch as an opportunity to sprint the challenge of breaking sales in 2018, and focus on achieving the global road machinery industry by 2020. The top three strategic goals.
It is understood that at present, XCMG has become the longest product line in the global construction machinery industry and the most complete category of manufacturers, and has entered the top three in the world in many fields, and even became the first. “Xcuo has already had the foundation and strength to represent Chinese companies in rushing to the last few hundred meters of Mount Qomolangma and compete with the equipment manufacturing powers on the world's highest peak to lay down their own world,†said Wang Min.
The last few hundred meters of rushing Mount Everest need to rely on high technology and high quality products. Wang Min pointed out that the fundamental product of global industrial competition lies in quality and technology. There is no shortcut to the summit of Mount Everest. Only the quality and the brand are spelled. He asked XCMG Road to take "leading technology and unbreakable use" as its belief and principle, and strategically continue to focus on product technology innovation and quality improvement. "We must stick to the principle of continuous innovation and innovation and focus on the most basic and important products, technologies, and manufacturing. We must focus on high-end, large-scale, new products, and complete sets of products and create new vitality. We must strive to achieve high-end, world-class conservation machinery. Grade brand."
The phrase “leading technology and never destroying†seems to be very easy to understand, but it is based on popular product concepts to elaborate rich and accurate product connotations. As "XCMG Xugong helps you succeed," it embodies the value concept of customer development.
First of all, "Technology Leading" expresses Xu workers' pursuit of technological innovation, because advanced technology is the most advantageous weapon for snatching the market. And "do not destroy" directly indicates the quality of the product reliability. The two complement each other and promote each other.
The outside world has many interpretations of XCMG’s “leading technology and non-destructive†standards. At XCMG, “technical leadership†must be reflected in at least the following six indicators: product reliability, environmental adaptability, safety, maintainability, and control Sex and the economics of use; "does not destroy" is to be useful, durable and practical.
"Technology leading and never destroying" is a very pragmatic formulation, but it is extremely demanding. Because whether it is reform or innovation, whether it is transformation or upgrading, the ultimate goal must be to "lead in technology and use it." The achievement of the "leading technology and non-destructive use" standards of products is a prerequisite for the trust of both parties in the market and for the establishment of corporate reputation. "Technology leader, use is not destroyed" in the mind of the producer, is to have no 'failure', leaving the customer's impression is quality assurance, ease of use, no worries.
At this year's Beijing Construction Machinery Exhibition, Wang Min proposed that this standard and concept of “leading technology and never destroying it†should not be just the standard of XCMG, but also the standard of China's construction machinery manufacturing industry. China's construction machinery manufacturing industry can only make breakthroughs in these two key issues, and it will be possible to push China from being a manufacturing country to a manufacturing powerhouse, thereby making China's manufacturing stronger than the world.
Half price buyback policy confidence
At the press conference, Xu Feng, Assistant General Manager of XCMG Road, solemnly announced to the outside world: From now until the end of this year, XCMG Road will adopt a policy of half-price recovery of high-tech products. Including 6 rollers and 2 pavers.
According to the half-price revaluation recovery policy, for the use of roller products with a term of 4 years or 4000 hours, the use of the paving machine product expires for 3 years or 3,000 hours. Customers can apply for half-price repurchase of the company, whichever comes first.
The author noticed that once this policy was announced, it caused a lot of shock among dealers and large customers. Some people think that this is a marketing tool for new products, and some people say that this is Xugong's commitment to “do not destroyâ€.
In this regard, Qiao Yun said that XCMG Road as a leading company in the industry, will not rashly and casually introduce a policy, but after systematic considerations. But in the final analysis, the implementation of this policy is a great advantage for customers because after the expiration of the product, customers can choose to trade freely in the secondary market. If they can sell better than half the price, if there is no Xugong promised Half price repurchase is guaranteed.
Continuous innovation and innovation in perseverance, this is the inevitable requirement of fierce market competition for the company, otherwise it is difficult to sustain; and in innovation and innovation, it can be persisted, it is a company with lofty pursuit, determined to become a global leader. Essential quality. (Yang Hongying)
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