Due to the rapid development of China's macro economy and the proximity of the 2008 Beijing Olympic Games, the 2007 young card market continued to maintain a rapid growth trend. According to statistics from related departments, as of November this year, the cumulative sales volume of the light truck industry was 855,106 units, which is expected to exceed the one million mark for the whole year, an increase of 16.2% year-on-year.
Looking at the domestic sales of light trucks in 2007, the implementation of the National III emission standards is the most important focus of the light truck market. This policy also has a major impact on the light truck market.
High-end light truck Jiangling occupy 47%
The National III emission standard has become another new standard for measuring high-end light trucks. It is understood that as of July this year, Jiangling, Qingling and other manufacturers in the light truck market had announced the production of Euro III light trucks. By October, most manufacturers still could not supply Euro III products, and the price increase of Euro III products reached 10,000 to 20,000 yuan. Currently, only Jiangling and Qingling can supply products in Europe III in Guangdong Province.
Jiangling Motors executives said that before implementing the Euro III emission policy, Jiangling looked to Europe III as a huge business opportunity to expand the market, and jointly established world-class companies such as Bosch, AVL and Delphi to build its own electronically controlled high pressure common rail Euro III engine. It not only meets Euro III emission standards, but also has made great strides in all aspects of power performance, fuel consumption and noise, while the price has only increased by 8,000 yuan, making it the least expensive supplier in Euro III light trucks. As of November this year, Jiangling light truck sales accounted for about 47% of the entire high-end light truck, Jiangling light truck in the leading position in the high-end light truck is difficult to shake in the short term.
Low-end light trucks Fukuda occupies 30%
As a fresh force entering the light truck market, the gold cup light truck has a 1.9% year-on-year increase in market share, making it the fastest growing light truck manufacturer in the low-end light truck market. According to statistics, this year's old light truck manufacturers have steadily declined. JAC focused its efforts on the passenger car market in 2007, with the market share of light trucks declining by 1.4%; Dongfeng’s market share decreased by 1%; Futian’s era (including the era of light trucks and Ao Ling) is still the largest light truck with the largest market share in the country. Manufacturers, accounting for about 30% of the light truck market share, but due to emission standards, the development of the Guangdong market was blocked, market share fell 0.2%; Yuejin market share decreased to 5.2%, a year-on-year decline, and the merger with Nanjing Iveco can stop It is still unknown whether the decline in residence is over.
2008 Market Energy Saving and Environmental Protection Will Test Commercial Vehicle Factory
With fuel prices soaring, frequent oil shortages and further implementation of State III emissions, young card consumers in 2008 will pay more attention to the cost of vehicles. Fuel economy, durability, energy conservation and environmental protection, and moderately priced high-end light truck products will surely be favored. ; And high-end light-card consumer demand for light truck configuration is also growing. Therefore, high-end light trucks with a human-like configuration of cars will become the mainstream of the market.
As for the low-end light truck market, it faces more challenges. With the technical restrictions and cost increase brought by China III emission standards, the price of mid-to-low-end light trucks may shift upwards overall, while high-end light trucks such as JMC continue to introduce higher cost-effective products to expand market share, which will make the mid- to low-end light truck market more competitive. With the increasing number of countries implementing III emission standards (approximately 30% of large and medium-sized cities are expected to implement State III emissions in 2008) and time constraints, commercial vehicle manufacturers that are unable to meet national standards due to technical limitations Will face the danger of being eliminated.
High-end light trucks account for more than 65% of the Pearl River Delta light-card market
The Pearl River Delta region has a developed economy and is the largest market for domestic high-end light trucks. Looking at the sales of light trucks in the Pearl River Delta region, the sales volume of high-end light trucks is far greater than that of low-end light trucks, accounting for more than 65% of the light-card market in the PRD region. According to the statistics of the Ministry of Public Security in January-September 2007, in the entire light truck market, sales volume of Jiangling and Jianghuai was in a leading position, with 10,900 units and 10,700 units respectively, followed closely by Qingling with 9,500 units. The high-end light-card market Jiangling and Qingling are respectively in the top two with 10,900 units and 9,500 units, and the third is 4,700 units with Yangcheng light trucks.
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