In this article, the author will start from the market, product, technology, enterprise and other perspectives, with the network popular vocabulary as far as possible to explain the joys and sorrows of 2013.
Keyword 1: People are difficult to dismantle and hard to dismantle, indicating that life has been so difficult, and some things should not be dismantled. The word comes from Lin Shujia's song "Lying", which is often quoted by netizens in the reply. The landlord directly said a truth that people can't face. The reply netizens feel the same, but they can't face it for a while.
It is difficult for people to refrain from citing the LED display industry, which mainly corresponds to the degree of recession in the whole market and the difficulty of survival of a small number of enterprises. The trend of price cuts not only invades enterprises with weak physical strength, but also affects the operation of large and medium-sized enterprises. In order to create a beautiful financial statement for enterprises, many enterprises are suffering from the collection of money at the end of the year. Such a scene is indeed unbearable. Demolition.
The overall unsatisfactory competition for the brutal international environment continues in 2013. The domestic government's policy of thrift has also affected the market of the display to a certain extent. In 2013, various ministries and commissions of the Central Committee of the Communist Party of China jointly issued a document requesting to stop the luxury of extravagance and promote the thrifty party. Affected by this, the past boom in the design of the United States has led the government to continue to increase the purchase of LED displays. Today, relying on government evenings to drive growth is no longer the case. From the Spring Festival to the provincial party, they are all thrifty, especially in the design of the dance. This policy has hit the biggest LED display companies based on engineering projects. According to industry insiders, the impact of the policy will gradually emerge after May next year. Without the pull and hoe of large-scale project engineering, LED displays can only rely on expansion in the conventional field, especially the competition of conventional displays is extremely fierce.
The cruelty of the enterprise's survival and difficult competition is not only a touchstone, but also a gateway for screening. The reserve capacity and every step of the decision-making of the enterprise may be affected by market competition, and at the same time, it will be counter-productive to the survival and development of the enterprise. In 2013, the survival difficulties of LED display related companies are mainly reflected in the following three aspects.
First of all, the weight is not heavy and the high-performance products are scarce. Compared with international LED display related companies, China's LED display market has always been based on volume, although there are statistics, China is the world's 80 LED display products manufacturing country, but the company is still poor. A large number of new companies are struggling in the low-end market. As long as they can make a single order, they must guarantee the growth of their turnover even if they lose money. Enterprises that have already been listed are inevitably affected by price wars, and they have launched special products to attract customers. In this way, the whole industry is deeply mired in price wars, neglecting product innovation and R&D. The catch-up speed of high-end performance products is not as good as internationally renowned. Big business.
Secondly, the overall profit of the industry has been declining and the reshuffle pattern has begun to appear. As the competition in China's LED display market is completely disordered, the consequence of low-price competition is to kill one hundred thousand of self-destructive losses. The decline in profits has led to the fragile corporate capital chain. In the event of one or two accidents or problems with the loan, there will be financial constraints or even arrears, which will ultimately affect the survival of the company. This is particularly evident in the collapse of several LED display companies in 2013.
Again, there is a shortage of development funds and a lack of channels for market expansion. In the past one or two years, due to the sudden emergence of the LED lighting industry, many LEDs have attracted investment. The LED display industry has gradually lost its investment boom. LED display products are mostly channel project products. Once the products of the company itself have problems, they may affect the whole process. The company's credibility, and the lack of new market expansion will exacerbate the problem.
Key words 2: Xi Dapu Benxi Dapu Ben, network language, is a form of abbreviations that are popular, happy, popular, and rushing. It means a thing that makes everyone happy, everyone should share and tell each other.
Although the LED display industry is called a difficult person from a certain macroscopic point of view and microscopic point of view, but there are many good news at the same time, such as advances in technology, advancement of standards, new products and new products. The appearance of the highlights has aroused the confidence of the people in the industry, and the mood of Xi Dapu Ben is applicable to this, and it is no exaggeration.
Technological progress In 2013, based on the development of LED chip materials, driver ICs, control technologies, etc., the LED industry chain realized positive interaction between upstream and downstream, new products and new technologies were rapidly applied and applied, and many enterprises in the industry were in LED integrated application and semiconductor lighting. Lighting fixtures and other aspects have formed a certain technical foundation and production engineering foundation. On the basis of traditional LED large-screen display technology and products, the share of LED display products in the industrial market has increased year by year.
From a technical point of view, in the past ten years, China's LED display products have made great progress, from a foundry center that is almost a foreign brand to a manufacturing country with independent research and development and production, especially in key technical indicators. On, China's LED display products have been actively explored.
In 2013, the industry's overall technological innovation direction focused on high-brightness, high-density display new product development, outdoor surface-mounting technology exploration, large-screen control, special project-specific engineering design, and high-definition energy-saving products. In particular, the full-color LED display has achieved in the hard-working indicators such as chip technology and driver IC in the application of special-shaped display, high-density, high-definition display, color reproduction, point-by-point correction, drive circuit, and asynchronous system control. A major breakthrough.
However, it is undeniable that China's LED display products still have a large gap between the high-end performance level and the international level. The LED display screens introduced by most manufacturers have not changed much in the basic system architecture, but only some improvement and correction have been made for certain technical indicators. Along with the rapid development of the LED display market, more and more users have begun to put forward a series of complicated requirements from the visual effects, transmission methods, display modes, and playback modes to LED displays, which also makes LED displays. The product faces a new technological innovation opportunity.
The standard is mandatory for the implementation of the mandatory new safety standard for LED display products from December 1, 2012. GB4943.12011 "Information Technology Equipment Safety Part 1: General Requirements", which is based on the latest version of the international standard. Combined with China's geographical conditions, environmental conditions and conditions of use, after theoretical research, field research, test verification and extensive solicitation of opinions, additional requirements are imposed on the safety of electronic products for high-altitude conditions, tropical climatic conditions and power supply conditions, for the first time. The national safety standards in the field of electrical and electronic products have added China's national deviation, making the standards more in line with China's actual conditions. Compared with the old standard, the new standard GB4943.12011 has great differences in geographical conditions, climatic conditions, power supply conditions, etc., and has made stricter and detailed regulations on a number of test conditions.
In addition, the standard work of LED display has been highly valued by the industry associations, and is being developed, revised and improved. The further implementation of the standards is obviously more conducive to the standardized production and specialization of LED display products.
Industry Highlights In 2013, indoor and outdoor high-density and small-pitch LED display products were further developed and promoted, realizing applications in indoor commercial large screens, broadcasting rooms, control rooms and outdoor advertising screens, and driving the industry to realize new technologies. Commanding heights. Among them, the key materials and devices of each part have outstanding contributions. For example, high-end chips and high-performance PWM driver ICs have made significant progress in supporting high-density small-pitch LED display images with high refresh rate, high resolution, high gray scale, etc.; control system manufacturers have also developed high-density small-pitch LED displays. The control scheme and product of the screen; the improvement of power efficiency can also solve the problem of heat dissipation, size and weight of high-density products.
High-density small-pitch LED displays are highly regarded by several listed companies and extend beyond LED super TVs. In 2013, LED Super TV not only became a discussion boom in the LED display industry, but also caused concern of other display equipment manufacturers such as indoor LCD monitors and TV panel manufacturers.
Outdoor surface-mounted LED display products have been one of the products promoted by foreign packaging manufacturers such as Cree. In 2013, domestic packaging manufacturers also actively explored in this field, National Star Optoelectronics, Intel's outdoor surface mount devices. Occupy a certain market share.
Keyword 3: Local tyrants and his friends, local tyrants, network language. Usually refers to people who have money on the Internet and show off (such as doing things like drying things, high-profile consumption, etc.). Some people call people who are willing to pay for themselves to be local tyrants.
I and my friends are shocked, network language. In June 2013, a section of the primary school essay content from the Dragon Boat Festival was posted in Weibo. Inciting one of the words, I and my friends were shocked and spread quickly as online buzzwords, which became a hot topic in a short time.
The local tyrant and his friends are combined to mean the rich patrons and his friends who have no money. In the field of LED display, there is no real local tyrant, but I would like to use this to show that in 2013, the LED display giant enterprise and the debt-relevant enterprise are relatively large, forming a huge scissors difference.
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