In the past year of 2012, it was a bumper year for the JAC chassis . In the whole year, it achieved a total of more than 26,000 chassis sales, an increase of 1.72% year-on-year, a record high for domestic sales in five years.
Structural adjustment helps marketing
Lead to charge and adjust organizational structure. The Jianghuai chassis actively responded to the market environment in 2012, optimized the organizational structure of sales, service, and technical support personnel, worked hard to increase the speed of response to the market, and operated in a coordinated manner to truly achieve a unified marketing.
Active service
Actively promote market structure adjustment. The Jianghuai chassis focuses on the strategic core, focusing on the "key customers, key markets and key products" strategy, through the high-level mutual visits, home training, joint visits, joint exhibition, priority delivery, conversion support and other initiatives to continuously consolidate the relationship with key customers. At the same time, in accordance with the principles of equal emphasis on selection and development, new channel partners are developed and nurtured. In 2012, these new forces contributed nearly 800 units to the sales of the Jianghuai chassis, which not only contributed positively to the growth of the chassis, but also depended on the reliable quality of the JAC chassis. The strong expression of good reputation.
Consolidate core products to seize the market
In 2012, Jianghuai's chassis continued to optimize its product structure in accordance with market demand, organizational structure, and market structure, and boosted chassis sales. The JAC chassis continues to consolidate its core product strengths, and through joint roadshows and active service initiatives, JAC PowerChassis and Bosestone chassis sales are boosted. In 2012, it achieved a total of more than 5,100 JAC power chassis sales, an increase of 18% year-on-year; under the condition of a 45% slump in the industry, sales of the Bosestone chassis were basically the same as last year's sales.
Active service
At the same time, the Jianghuai chassis seized the blue ocean market of the school bus based on the market trend and structural opportunities, accelerated the development of school bus products, promoted the school bus chassis to achieve sales of more than 3,500 units, and at the same time, actively developed and improved CNG products and seized the future. In terms of market share, the company sold a total of more than 2,000 CNG chassis in the year, an increase of 93% over the same period, and won the advantage of late-generation.
While building the "hard" sales strength, the JAC chassis also actively consolidated its relationship with end customers through active service, product service training, chassis tour, monthly satisfaction survey, and rectification, resulting in differentiated "soft" competition. force.
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