The reporter was informed on November 19, 2011 that the European Commission has recently issued the relevant tire labeling regulations - EC1222/2009 . Industry insiders believe that this regulation is after the European Union REACH regulations restrict the use of polycyclic aromatic hydrocarbons in tires. Strictly set limits.
At present, the EU has become the second largest overseas export market for Chinese tire companies. Jiangsu's tire exports ranked second in the country. However, in contrast with the outstanding export performance, many companies in Jiangsu are currently unable to meet the requirements of the tire industry in the EU tire rolling resistance requirements of about 38%, winter tires is about 50%, the latest energy-saving tires (three tires The company) can reach the range of B to C. At present, there is no tire that can reach A (B), and tires at the D level and above will be difficult to sell in the European market.
For the technical requirements of the new regulations, Jiangsu Kunshan Jianda Tire (China) Co., Ltd. said that the impact will not be great. The company’s exports to the European Union account for about 15% to 20%. The tires exported to the European Union will be sent to the EU local testing agencies for testing and certification, such as tire rolling resistance. At present, most tires can reach Class D or Class E, and about 1% to 2% of high-end CHP tires can reach Class C. Before the implementation of the EU's new regulations, the company will further raise the tire standards. Jiangsu Kunshan Zhengxin Rubber (China) Co., Ltd., for better assurance of the company's product quality, is spending RMB 350 million to build the only modern tire testing site in China. At the same time, the company also launched a company R & D center, the introduction of R & D equipment and advanced R & D personnel. Of course, these companies have paid a higher cost for this. With the improvement of quality requirements and the rising cost of foreign testing, the cost of some high-end tires will increase by 30% to 40%.
Smaller companies are less fortunate than powerful companies. In response to export and cost crises, the common practice of some small-scale enterprises is to export to domestic sales. What's more, they will replace the original 20 yuan/kg raw material and ensure that customers can replace 10,000 kilometers of tread with 20 yuan. Only 8,000 kilometers of treads are made from /kg of raw materials, and the gap in quality due to price increase is filled by the company's free repair service.
In this regard, the industry believes that after the official implementation of tire labeling regulations, the plight of the existence, but it is not a bad thing. With the price advantage of Chinese tires in Europe will be weakened by the environmental safety performance, which is forcing tire companies to "self-improvement." Enterprises should improve the quality control system and related project testing platform, and improve the technology from the production process, and actively improve the environmental performance of the product; at the same time accelerate the development of foreign emerging markets, especially countries such as ASEAN, India and China signed a free trade agreement; Implement a “diversification†strategy to reduce the risk of too concentrated concentrations in the tire export market.
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