The rapid development of e-commerce has made many traditional companies see hope, they are excited and excited. Indeed, many traditional enterprises have accumulated and precipitated their brands for many years, have a deep understanding of products, and have inherent advantages in cost control. It seems that they are much easier to enter e-commerce. But in fact, they have encountered many difficulties and setbacks in the process of developing e-commerce.
Summary of points:
First, it is because business owners do not have enough understanding of e-commerce.
Their past ideas for developing products and selling products have not been played on the Internet. What is the reason? Traditional companies lack Internet thinking. Internet thinking is a very popular word recently. My understanding of it is very simple, that is, interactive and emotional marketing, story marketing. The products you sell on the Internet are no longer blunt products, but a lively story. It is a sincere emotion. You have to truly build emotional resonance with consumers.
Second, enterprises generally have the mentality of quick success.
The boss made a decision, started the e-commerce, began to form a team with great fanfare, prepared stocks, and hoped to earn a full pot in a short period of time. In fact, this is a typical quick success mentality. The entry of traditional companies into the online market, a completely unfamiliar environment, coupled with the fierce market competition, requires a long learning cycle. If the boss is excessively pursuing sales and market share, it is likely to kill chickens and take eggs, killing a good e-commerce brand. The correct approach should be gradual and focused on the future. Through the channel of e-commerce, brands can be quickly recognized and accepted by consumers, which can bring huge product added value. This kind of publicity effect is huge.
Third, there is a lack of holistic thinking.
When it comes to e-commerce, many companies understand Tmall or Jingdong, or WeChat, in fact, this is extremely one-sided thinking. E-commerce is a systematic process and is a network-wide marketing. What is the whole network marketing? It is directly connected to computers, mobile phones and offline, combining traditional Internet and mobile Internet, terminal physical stores, and can achieve data sharing in different platforms. It integrates a series of e-commerce content such as product planning, product development, website construction, online store operation, brand promotion, and product distribution. This composite marketing model will give traditional enterprises more imagination and accelerate the e-commerce process of traditional enterprises.
Reading Braille:
1. Familiarize yourself with the Braille alphabet, which consists of six dots arranged in two columns of three dots each. Each dot or combination of dots represents a different letter, number, punctuation mark, or special symbol.
2. Place your fingertips lightly on the Braille text, typically on a page or surface made specifically for Braille.
3. Feel the dots with your fingertips and identify the patterns to determine the corresponding letters, numbers, or symbols.
4. Move your fingertips systematically across the Braille text, reading from left to right and top to bottom, just like reading regular text.
Writing Braille:
1. Learn the Braille alphabet and practice writing each letter, number, punctuation mark, and special symbol.
2. Use a Braille slate and stylus, which is a tool specifically designed for writing Braille. The slate has rectangular openings to hold the paper, and the stylus is used to press the dots onto the paper through the openings.
3. Place a piece of Braille paper or cardstock into the slate, ensuring it is aligned properly.
4. Hold the stylus like a pen or pencil and press the appropriate dots onto the paper, one at a time, following the Braille alphabet.
5. Lift the stylus after each dot is pressed to avoid smudging or blending the dots together.
6. Continue writing the desired text, moving from left to right and top to bottom on the paper.
7. Review your writing by feeling the dots with your fingertips to ensure accuracy.
It is important to note that learning Braille may require time and practice, as it is a tactile skill that requires the ability to distinguish between the different dot patterns. However, with dedication and persistence, individuals can become proficient in reading and writing Braille.
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