In the future, NVC Lighting's 80 sales revenue should come from overseas. On March 15, NVC Lighting at the Beijing Water Cube's LED New Product Launch Conference, Wu Changjiang said happily that overseas markets should have more market prospects than the domestic market. Overall, China's LED lighting companies are currently selling overseas. The overall situation is weak, and in some areas, there are products that are unlicensed, and it is difficult to capture a list with a large profit margin.
As an important market for global lighting, Europe is a big cake in the hearts of Chinese entrepreneurs, but this cake is difficult. Recently, Japanese and Korean companies have laid out the European market, and the European market has increased. What is the stage for Chinese LED companies to perform in Europe?
Lighting focuses on design At this year's Frankfurt show, exhibitors not only introduce LED products, but more and more products incorporate the latest LED design and applications.
For example, Philips has demonstrated its latest design of OLED chandeliers that can change color depending on the rhythm of the music. Osram's latest modular lighting technology design adjusts the lighting according to the student's daily fatigue. Another example is the use of wireless technologies such as Zigbee and Wifi to showcase the various application scenarios of intelligent control systems such as consumer, office and retail. It is no longer a screaming highlight in this exhibition, but it has become a kind of trend.
Into the lighting design exhibition hall, there are quite a lot of imaginative industrial design products, many of which are highly integrated products of mechanics, optics and aesthetics. An industry official said after the exhibition, compared to the previous years of technology PK, the theme of this exhibition is the influence of people and lighting, light on people's life and happiness index.
Pang Guiwei, chairman of Shenzhen Tongpu Technology Co., Ltd. also said that this year's Frankfurt exhibition is a conceptual demonstration, which is completely different from some previous exhibitions in China. It is the concept of this personality that comes to the fore, so that our eyes are brighter and feel better.
Pang Guiwei further analyzed that Chinese companies have always focused their energy on the light source itself, ignoring the combination of light and art, light and life and the environment. Over time, domestic companies have more role as sources of light for foreign companies. . Domestic companies must change this situation, and our products should also combine art to highlight beauty. Design a unique product to be in sync with the international.
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