On June 16, 2015, Kunlun Tianwei organized by CNPC Lubricant Co., Ltd. successfully completed the large-scale road show of “Nothing's Nowhere†- Discovering the Most Beautiful Life Road. Two lucky truck drivers Li Xinhua and Ma Wuzheng were respectively awarded The truck head prize worth 400,000 yuan has fulfilled their long-standing owner dream.
Kunlun Lubrication Awards Gala
For a long time, Lubricating Oil Company not only provided "Kunlun" series of high-quality oil products, but also passed on the concept of caring. This road show event fully demonstrated the product advantages of Kunlun Tianwei's "Fearless, Endless" product, and it also conveyed the concept of caring all the way. Thousands of truck drivers experienced Kunlun Tianwei and felt the Kunlun care.
The roadshow was launched on March 16th and divided into east and west lines. The western line was along cities such as Guangzhou, Guiyang, Chengdu and Lanzhou, and the east line was along Shenzhen, Changsha, Wuhan, Jiujiang and other cities. It eventually converged in Beijing and lasted for 65 days. Through 26 cities, a total of 72 roadshows were held and over 20,000 truck drivers participated.
The road show adopts the promotion mode of offline activities + online new media APP. Through online and offline interactions, it effectively increases the reputation and popularity of Kunlun Tianwei brand in the target consumer groups. On the online "Photos Win Truck" APP appraisal campaign, truck drivers can send their photos of family life or on-the-job work to this platform, and they will have the opportunity to be nominated as the "best driver with a better life attitude" and win the final two. Drivers will receive the "most beautiful life road" special award, get one of the worth 400,000 truck heads, round their own dreams of a car owner. In the field of roadshows in various places, there are not only rich and varied interactive games and performances. They also provide truck drivers with blood pressure and visual acuity to explain the practical knowledge of preventing driving diseases. Kunlun Lubricants experts also teach vehicle maintenance experience on the spot and use practical actions. Bring caring-free care to truck drivers. Since the start of the roadshow, more than 200,000 people have attracted attention, more than 20,000 truck drivers have registered and uploaded photos.
Winners make speeches
At the awards event, photographs of 20 truck drivers showing warm family and optimistic work were made into a photo wall and displayed to all the participants. In the award assessment process, based on the scores of the previous activity online voting, the evaluation scores of the 30 media judges on the site were comprehensively assessed. Eventually, two trucks with a value of 400,000 were awarded, and another 18 were awarded with the 123rd prize.
At the time of this surprise, the award-winning driver expressed his excitement: “Thank you very much for this event organized by Kunlun Lubricants, and I was fortunate to have won the final prize! We have been using Kunlun oil because of the quality of Kunlun products. There is a guarantee that the brand is trustworthy! After we go back, we will not only continue to use Kunlun, but we must also promote Kunlun!"
CNPC Lubricant Company was established in 2000, integrating production, R&D, and sales. Over the years, we have continuously strived to develop new products that meet the needs of the market on the basis of continuously improving product quality; at the same time, we are continuously close to the terminal and close to consumers. To this end, Kunlun Tianwei has launched a large-scale road show with “No 'Wei' not to find the most beautiful life roadâ€.
The relevant person in charge of Kunlun Lubricants said: “This event has brought Kunlun closer to the truck driver, understands the needs of truck drivers and provides them with satisfactory products. In the future, Kunlun Lubricants will be in close contact with the Truck Division with high technology. To lead, to provide high-quality lubricants, provide a high level of service, and ensure their smooth flow of escort."
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