ATLAS tire brand outlet store opening ceremony As a high-end tire brand originating from the United States for nearly 100 years, ATLAS was exquisitely received by its tires in 2009. Linglong Tire has re-developed and molded it and is committed to bringing ATLAS's world-class quality and forward-looking development trends to China to create high-end tire brands suitable for the Chinese market. On April 22, 2017, the ATLAS brand was officially launched in China. Since then, ATLAS has started a legendary journey in the Chinese market.
April 2017, Atlas launches ceremony in the Chinese market
If a worker wants to do good, he must first sharpen his tools. ATLAS relies on the most advantageous international R&D team, intelligent production equipment, exclusive production lines, first-class tire testing platform, globalized supply system, and serialized product development to continuously meet consumer demand for high-quality tires. In terms of brand promotion and channel construction, ATLAS carries out brand promotion in channels such as CCTV, airports, high-end events, and network-wide operations. At the same time, it integrates domestic advanced tire retail sales sales models to accommodate the globalization promotion of high-end brands.
ATLAS advertises at 20 airports across the country
At present, ATLAS brand and products have been gradually promoted to the national market and a total of nearly 50 brand stores have been built across the country. In the tire pressure industry, the sales of ATLAS tires have steadily increased. At the same time, according to feedback from the retail network, Audi, Ford, and Buick all have ATLAS assembly records, indicating that ATLAS tires have been recognized by target consumers in the mid-to-high end market.
The Guangzhou Outlet Store opened this time has VIP green channels and a number of professional maintenance work stations. No matter whether it is store configuration, hardware facilities, or products and services, it is the highest standard in the industry in terms of environment, scale and professionalism. It highlights the high-end positioning of ATLAS in the Chinese market. The direct-operated stores will rely on factory direct sales to build a special auto aftermarket store with tire sales as the leading factor, which will fully enhance ATLAS's retail channel competitiveness. At the same time, the operation of direct-operated stores will surely bridge the communication and cooperation between users, distributors, and manufacturers, and promote ATLAS brand network construction, marketing, and after-sales services to move toward higher-level goals.
ATLAS tire one-stop brand outlets
The 2018 ATLAS tire dealer meeting with the theme of “inheriting a hundred years, and imagining the future†was also held as scheduled. In terms of sales performance and future channel construction of ATLAS products, ATLAS’s small tire business department manager made a detailed summary and planning. In response to the opening of the direct-operated stores, the company also put forward higher requirements for the distributors, and hoped that the distributors establish a “market-oriented, user-centered†marketing awareness, and strive to build ATLAS stores to become users trust, Market-recognized world-class automotive aftermarket service shop!
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