Compared to last year, the export situation this year is not optimistic.
From January to July, commercial vehicles exported 222,800 vehicles, a decrease of 5% from the same period of last year. Among them, the performance of passenger cars and trucks is quite different: passenger cars have grown in a contrarian direction, but trucks are now showing negative growth. According to statistics, in the first half of this year, the total number of passenger cars exported was 76,100, an increase of 47.3% year-on-year, and the total number of trucks exported was 150,900, a year-on-year decrease of 3.9%.
Why is the bus going against the market and what are the causes of the decline in trucks? How is the export of commercial vehicles this year? On the above series of issues, this newspaper conducted a survey.
Bus: Stronger Products and Services
In the first half of this year, passenger car exports totaled 76,100 units, an increase of 47.28% year-on-year, an increase of more than 26 percentage points from the same period of last year. The export value was 1,211 million U.S. dollars, an increase of 17.14% year-on-year, an increase of 14.84 percentage points from the same period of last year. The average export price was 15,900 US dollars, a decrease of 4,100 US dollars over the same period the previous year. Among the major varieties of passenger cars, exports of large passenger cars (more than 30 cars) decreased slightly, while other types of passenger cars showed rapid growth.
This year, the average price of passenger cars has declined. The reason why the number of bus exports can achieve such a result is that it is not unrelated to the strengthening of service construction and the high-end line of bus companies. In recent years, the development of high-end markets of developed countries by bus companies has been more effective than that of trucks.
Before the Chinese bus exports were taken out of buy mode, no need for after-sales service. However, with the continuous development of the market, after-sales service is more and more important. “When we talk about contracts with our customers, we will talk about after-sales service.†Therefore, passenger car companies are also quite concerned with after-sales service. For example, the Golden Brigade requires that “cars come to peopleâ€; the Haig Bus requires that “people go with the car†are to ensure the after-sales service of overseas users.
“For the high-end passenger car market, the mainstream bus manufacturers are seeking breakthroughs, especially in Europe and the United States. Afterwards, the Chinese bus market will gradually become saturated and the competition will become increasingly fierce. Therefore, it is increasingly important to open up foreign markets.†Brigade overseas market manager Wang said.
Yutong said that in the next few years, the European market will also become the goal of Yutong Bus. In addition to providing service guarantees, opening up markets in developed countries, especially high-end markets, has also become a major measure for domestic bus companies to increase their exports.
The performance of China's passenger cars in defying the market overseas has given an important inspiration to the industry. The cost-effectiveness of products is only a stepping stone for entering overseas markets. It must constantly improve product quality and service levels to meet the ever-increasing demands of customers before it can be truly overseas. Based on this, we will eventually establish the Chinese passenger car brand.
Trucks: Equal emphasis on development and consolidation
In the first half of this year, the number of trucks exported was 150,900, a year-on-year decrease of 3.85%, and the amount of exports was US$1.917 billion, a year-on-year decrease of 5.78%. The average unit price for exports was US$12,700, a decrease of US$0.3 million over the same period of the previous year.
Among the main varieties of trucks, the two series of exports of diesel oil with a capacity of 5 tons and below and 14-20 tons have increased year-on-year, while the other series have declined to varying degrees, of which the 5- to 14-ton series has seen a more pronounced drop; Among the varieties of trucks, with the exception of more than 8 tons of varieties, all other series of varieties have declined.
At present, there are a total of 3 ways of overseas truck service:
The first is to set up service outlets on a regular basis and provide spare parts and maintenance services. This is a relatively conservative but most practical method.
In the second way, many brands choose services to buy out this measure, and let the service part out of the way, and then no longer responsible for after-sales service. This one-size-fits-all approach hurts the credibility of foreign consumers.
The third way is for the distributor to look for a local small service station or maintenance company to allow him to visit the local service station. The after-sales profit is basically transferred to the local service station. The disadvantage is that there is no system spare parts reserve and professional maintenance service, resulting in the service is not in place.
Exports overseas test the strength of local dealers and service policies of domestic manufacturers. The problem of spare parts supply and after-sales service can not keep up, resulting in some negative consequences, making the trust of foreign users of domestic trucks reduced, foreign government restrictions on Chinese products increased, after all, there is no foreign so-called "care policy", difficult to open up overseas markets It is more difficult to consolidate overseas markets. At present, truck exports are concentrated in areas such as “Asia, Africa and Latin Americaâ€. The domestic car companies have to overcome difficulties and strive to increase their technological content and brand value. After all, overall strength is the only factor that determines everything. .
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