"To achieve 5 million vehicle sales by 2020, including more than 50% of its own brands, entering the top 12 of the world's automotive industry, and entering the world's top 500 brands," which is Xu Beiyi's "Beiqi Dream".
For this dream, in the recent week, Xu Heyi, chairman of Beijing Automotive Industry Group, was “very busyâ€. On the one hand, he completed cross-shareholdings with Daimler. On the other hand, he succeeded in acquiring Changhe Automobile, which is “right and left bow, winning inside and outâ€.
Open the capital cooperation portal
On November 19th, BAIC and Daimler held an asset delivery ceremony in Beijing. Daimler became a shareholder of Beiqi Co., Ltd., holding 12% of the shares. At the same time, BAIC and Daimler have increased their stakes in Beijing Benz and Beijing Benz sales companies, respectively. Among them, Beijing Automotive increased its shareholding in the joint venture company Beijing Benz from 50% to 51%, while Daimler increased its shareholding in the joint-venture company, Beijing-based Mercedes-Benz Sales & Service, from 50% to 51%. %.
With the support of Daimler, BAIC's path to the global market is gradually clear. Xu Heyi told reporters that the comprehensive strategic cooperation with Daimler has enhanced the confidence in realizing "Beiqi Dream" and at the same time promoted the rapid development of Beiqi's own brand.
It is reported that the strategic cooperation between BAIC and Daimler covers different aspects of capital, technology and business. Daimler permanently licensed the existing Mercedes-Benz E-Class extended-vehicle V212 platform and the front and rear axle core technologies to Beiqi Co., Ltd., as well as supporting Mercedes-Benz original powertrain products. In addition, BAIC and Daimler also established a professional service platform to integrate the existing Beijing Benz sales service management functions.
Xu Heyi said that Daimler’s shareholding will fully promote Beiqi's listing plan, and it will be able to form a large plate of nearly 100 billion yuan by 2015. He also predicted that by the end of the “Thirteenth Five-Year Planâ€, only the Mercedes-Benz manufacturing sector will form a scale of 300 billion yuan, and the achievement of the “Twelfth Five-Year Plan†will quadruple.
Complete Changhe acquisition
Just six days after the cross-shareholding with Daimler, BAIC acquired a 70% stake in Changhe Auto. This is another major move by BAIC on its own road.
As early as five years ago, Xu Heyi actually had the intention of acquiring Changhe. However, Changhe Automobile was acquired by Changan Automobile at that time. Today, Xu Heyi finally got his wish and successfully acquired Changhe Automobile. In the view of Xu He-yi, the acquisition of Changhe Automobile is a new setback of Beiqi's strategic layout and is of great significance to the improvement of BAIC's industrial layout.
“Before the merger and reorganization focused on the production qualification of the local automobile enterprises 'shell' resources, Changhe is a complete enterprise from procurement, production to sales, and R&D system, and also has mature brand resources.†Xu Heyi said that the acquisition of Changhe will play The advantages of Changhe and the gradual improvement of Changhe's brand image are much easier than building a new brand from scratch.
According to BAIC's development strategy, after the acquisition of Changhe Automotive, the cumulative investment planned for the end of 2017 will be approximately 13 billion yuan, and the total vehicle production capacity will be 500,000 vehicles, and the annual operating income of the entire industry chain will reach 50 billion yuan. At the same time, it will also build a new joint venture base and a strategic base for its own brands, so that Changhe will achieve a production and sales of 1 million complete vehicles, and realize an operating income of 100 billion yuan in the entire industrial chain.
Xu Heyi said that from the perspective of domestic competition and international competition, the ability to achieve annual sales of 5 million vehicles is an important basis for BAIC Group to become stronger and realize long-term development.
It is reported that BAIC has already established its own brand bases in Hunan, Guangdong, Chongqing, Hebei, Jiangsu, Yunnan and other provinces and cities. After the acquisition of Changhe Automotive, BAIC's seventh largest production base will be established. The Changhe production base will become the strategic base for Beifang’s Yangtze River Delta and Pearl River Delta in the south, which will effectively improve the nationwide industrial layout of BAIC Group and also provide sufficient capacity for the annual sales of 3.5 million units of BAIC Group.
This year, BAIC Group has entered the Fortune Global 500, ranking 336th. The "beijing dream" depicted by Xu Heyi has been gradually realized. Next, Xu Heyi will continue to complete his “Beiqi Dream†with various resources. He said, “In the future, we will continue to adhere to this principle: To be strong, we must rely on external forces in technology and products, and use global resources to make us Develop better and faster."
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