In 2017, under the influence of the new retail concept, the integration of online and offline traditional businesses is accelerating. The rise of the new model of "unmanned shop" will undoubtedly give a cautious relief to the offline offline retail market for many years. Take the Beijing market, the home actually EATBOX, wheat and the upcoming Beijing box fruit box layout, and rooted in Beijing for many years the import chain supermarkets finally could not hold back into the battle.
Application of RFID technology to import green leaves of the supermarket to join the unmanned battle
It is understood that focus on the chain of imported goods sales, "Green Leaves," the first smart supermarket to support unattended mode has arrived in August Delta Beijing Center, cancel the traditional cashier, the application of RFID technology, the use of smarter products Management mode, into the visual technology and intelligent monitoring system, Green Leaf is the first smart supermarket different from the traditional super-business features.
The current popular unmanned store, the basic form of convenience store-based, take the fast route, but many consumers reflect after trying to enter the shop, buy goods to settle out, you need to complete several steps, which led to Into the door and go out still can not avoid queuing dilemma when more people into the shop at the same time. "This is also the top reason why we do not consider box stores," said Zhai Fei, head of the new retail division of Green Leaf Supermarket. "Consumers do not have any barriers to entry into Green Leaf's smart supermarket, neither downloading APP nor tedious registration Process, after determining the purchase of goods, simply sweep through the WeChat in any area of ​​the store to quickly and easily complete the payment, to avoid waiting in line, cash change, which greatly saves the shopping time.
Compared to the box-type unmanned store, Green Leaf smart supermarket operating area of ​​300 square meters, the number of SKU shop in more than 10,000 kinds of species cover food, drinks, fresh, department stores, etc., fully meet the needs of the average family daily life. "
Green leaves imported supermarket general manager Lu Jing introduced: "Green leaves in Beijing for 18 years, the number of Beijing and Shanghai stores 20, the retail industry for many years precipitation, channel control and high-quality goods is our core competition Power is more attractive to consumers the most important factor to the store and technology is only an adjunct to enhance the shopping experience at the same time to help businesses more intelligent management of goods and access to valid data, as consumers are concerned, will always be able Buy goodies, not consume your skills. "
Lu Jing also stressed that green leafy supermarket will build three to five smart supermarket model rooms by the end of the year to complete the transformation of the central warehouse to enhance the overall logistics and distribution efficiency and gradually upgrade the existing technology to a higher version. Smart supermarket stores in Beijing expanded to 50 stores.
Industry experts said that from a technical point of view, the current landing can be relatively stable solution of unmanned stores, RFID is undoubtedly the most reliable, the so-called seemingly tall on the technology only play a supporting role or in the experimental stage, Even some can only be tasteless, and can not be effectively used by consumers in identifying the most important part of their shopping in the settlement of goods. The application of RFID technology to manage products and promote self-service shopping model, the traditional retail business can be effectively reduced in management costs, such as inventory of goods need a lot of manual labor and time to maintain the work, but also be quickly and effectively resolved, substantially Improve management efficiency.
Speaking of the cost of RFID, experts say that by the year 2000, the price tag of an RFID tag was around $ 1 at a time when the amount used was only 10 million worldwide, which could be very expensive. In 2016, the usage had reached 16 billion, and the cost Also dropped to 0.4 yuan. In addition, with the gradual increase in the application of RFID in various fields, the cost must be borne by the brand manufacturers and even manufacturers. Through the RFID technology, the entire chain is "chained" to make the product from the source to the user at every link Value, this is an effective way to achieve M2C or C2M. Only RFID technology as a "nobody" function of friends, the current situation is the lack of global thinking.
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