Zhengzhou Nissan and Zhengzhou Charity Federation jointly held the “Hands-on Achievements†– the 2012 Hand-in-Hand Project and “Sunshine Aid†donation ceremony was held at Zhengzhou Nissan Headquarters.
On August 22nd, at the headquarters of Zhengzhou Nissan, the leaders of Zhengzhou Municipal Committee Yao Yaoxian, the head of Zhengzhou Charity Federation Wu Guorui, and the general manager of Zhengzhou Nissan Automobile Co., Ltd. Guo Zhenduo and other leaders attended the ceremony. A well-known folk charity, Zhang Chaoyu, was also invited to attend the event and had a friendly interaction with the students. During the event, Zhengzhou Nissan once again donated 3 million yuan to Zhengzhou Charity Federation, started the hand-in-hand project in 2012, and launched the 2012 Sunshine Aiding Ceremony.
Zhengzhou Nissan and Zhengzhou Charity Federation officially started the hand-in-hand project in May 2010. It plans to donate no less than 3 million yuan to the Zhengzhou Charity Federation every year from 2010 to 2014, with a total of more than 15 million yuan. It is used to help poor students such as poor college students and poor orphans. As of August 2012, Zhengzhou Nissan has donated nearly 10 million yuan to help more than 3,000 students to college dreams.
"Sunshine Aid" - a growth partner for students
At the donation ceremony of “Sunshine Aidâ€, in 2012, each student received a 5,000-yuan scholarship from Zhengzhou Nissan. The aided students from Lushan told reporters that their family was difficult and their father was physically disabled. In the face of high tuition fees, the whole family could not do anything. The subsidy for hand-in-hand projects is tantamount to sending money in the snow. The reporter learned from the Zhengzhou Nissan Public Relations Department that the hand-holding project not only subsidized thousands of students to enter the university through the special aid program of “Sunshine Aidâ€, but also successfully held a charity summer camp, sunshine education, love 1+1, and went home hand in hand. More than 30 public welfare activities, such as holding warm winters, through vocational training, psychological counseling, etc., to achieve multi-faceted support for the material and spiritual aspects of difficult students, so that the students can be transferred from material support to spiritual self-help. The fish, and the fish are given to them, are put into place and truly become their "growth partners."
The leaders of Zhengzhou Municipal Committee and the heads of Zhengzhou Charity Federation have highly affirmed the achievements of the hand-holding project, and hope that in the future, Zhengzhou Nissan will continue to seek new changes on the road of public welfare, broaden the rescue groups, increase rescue efforts, and “help others, The spirit of public welfare to continue to feed the society continues.
"Love 1+1" - hand in hand to achieve dreams
At the launching ceremony of the 2012 Hand-in-Hand Project, Zhengzhou Nissan Synchronized Weibo launched the “Love 1+1• Achievement Your Dream†campaign online. The event will last for one and a half months. Through the official public welfare microblogging@Zhengzhou Nissan charity partners and other channels, the dream of recruiting students from the cold door will be collected from the country. The 40 students with the highest support and forwarding rate will become lucky, and each person will receive Zhengzhou Nissan. 5000 yuan dream fund. This is another innovation after the 2011 Zhengzhou Nissan “Love 1+1• You Forward My Donation†campaign. Through Weibo, a new network platform, listen to the students' dreams and act as a booster on their dream path. It is reported that this online and offline linkage has become the normal form of Zhengzhou Nissan's current practice of public welfare. Through the "micro-public welfare" to maximize the original intention of public welfare, so that more people can participate in public welfare undertakings, forming a charity for the general public. Atmosphere. For such micro-public welfare, General Manager Guo Zhenduo said, “Everyone has an unfinished dream in their hearts. As long as you have dreams, pursuits, and enthusiasm, Zhengzhou Nissan will do its utmost to make your dreams come true! â€
As a long-term special program of Zhengzhou Nissan, “Hand in Hand Project†truly develops donation behavior into a normal and continuous public welfare project. While creating high-quality cars, Zhengzhou Nissan always maintains a high sense of social responsibility, is keen on social welfare undertakings, and creates a corporate partner image, so that the “daily, popular, and genetic†of public welfare behaviors truly integrate into the corporate culture of Zhengzhou Nissan.
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