At present, AR technology is mainly used in remote guidance, building simulation, teaching, advertising, tourism, medical, retail, entertainment and military. It is not popular for hardware products and AR basic technology market. AR navigation is AR. The application of technology in the automotive field has opened a good start.
Red SUV emergency braking front view avoiding car collision emergency braking system emergency braking system concept 3D rendering image, AR, AR navigation, HUD, smart cockpit
Now driving, people rely more and more on navigation. When you don't recognize the road, you need to navigate to guide the road. Even if you know the road, you will use navigation to understand the road and avoid congestion.
However, it is not a good thing to rely too much on navigation. For example, if you encounter a complicated intersection, how do you go? Listening to the navigation, sometimes due to signal delay, or the signpost is unclear and go the wrong way, look at the map on the screen, and fear that distraction affects safety. In short, the current navigation, whether it is a car or a mobile phone, the navigation process is not human enough, not intuitive enough.
Thus, a better car navigation solution such as "AR Navigation" came into being.
In fact, AR (Augmented Reality) technology is not a new technology. It was invented 50 years ago, but it has been little known. Until 2012, Google released AR glasses, and the 2015 AR mobile game "pokemon go" began. The popularity of AR technology is gradually becoming known.
Global AR companies began to appear in large numbers after 2010, and domestic AR companies started late, starting in 2012 and entering a rapid rise in 2015-2016.
At present, AR technology is mainly used in remote guidance, building simulation, teaching, advertising, tourism, medical, retail, entertainment and military. It is not popular for hardware products and AR basic technology market. AR navigation is AR. The application of technology in the automotive field has opened a good start.
At the 2018 World Congress, Baidu demonstrated the HUD-based AR navigation function. Gaode Map developed an AR car navigation product in cooperation with Alibaba Dharma, and the Zebra network equipped the Marvel X with the AR-driving system. It became the first production car on the market with AR navigation.
In fact, these few are not pioneers in AR navigation, but they are more influential in China. As early as 2015, Honda launched a concept car that uses AR technology to load a variety of useful vehicle information and road conditions on the front windshield of the car.
BMW has also joined Qualcomm to launch AR glasses. In addition to the driver's navigation data and driving speed, the driver can see obstacles, pedestrians and other motor vehicles blocked by the body through the "see-through" function. Recently, BMW and Futurus have jointly developed an augmented reality head-up display (AR HUD), which will be applied to BMW cars in the near future.
Volkswagen also revealed that it will be equipped with AR HUD on ID electric vehicles and plans to start production in 2020. Other parts suppliers, such as China, Visteon, and a series of start-ups at home and abroad such as WayRay, Navdy, Vision Technology, and Lejia Technology are also developing their own AR navigation technology, and some have already listed their products.
AR navigation PK traditional navigation
Although map navigation is now very popular, people still need to understand the cost when they use it, especially some complicated forks. It takes longer to understand, but even if it is only a few seconds, it may be missed during high-speed driving. Critical intersection.
The AR navigation superimposes the navigation guide information in the display scene, so that people can understand the navigation information in the most intuitive way, and greatly reduce the cost of reading the traditional electronic map.
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