On December 18, 2010, the joint truck teamed up with United Power to hold a grand brand launch and product launch ceremony. The joint truck site released the flagship high-end tractor U460 and delivered it to the first owner. At this point, after more than three years of meticulous preparation, a joint truck that is tailor-made for users and integrated with intelligence and efficiency has officially blew into the clarion call to enter the market. As a joint force of the joint truck core strategy alliance, it also released its own power brand, and a world-class 6K12 engine was born at the same time. 
The main participants of the joint truck are CIMC, Chery Automobile, Yuchai Group, Fast Group, and Fuhua Heavy Industry. These five major companies are China's largest logistics equipment and special vehicle manufacturing company, China's largest independent brand automobile manufacturing company, China's largest diesel engine manufacturing company, China's largest heavy truck transmission manufacturing company, and China's largest car axle manufacturing company. The five heavyweight companies in the domestic automotive industry have joined the heavy truck industry.
As a new force in the heavy truck industry, the joint truck listing has witnessed the rise of heavy truck independent innovation forces. On the day of the ceremony, the assembly shop at the joint truck factory in Wuhu, Anhui, was overshadowed by a grand atmosphere of joy. The scene of the event, Yin Tongyue, Chairman and General Manager of Chery Automobile Co., Ltd., Yin Tongyue, Chairman of Jirui Union Heavy Industry Co., Ltd., Vice President of China International Marine Containers (Group) Co., Ltd., and Li Wei, Vice Chairman of Jirui Union Heavy Industry Co., Ltd. Hui, together with the leaders of Anhui Hefei province and city, lightened the joint truck brand, service brand, and joint power brand logo, and the atmosphere at the scene was pushed to a climax.
At 11 o'clock on December 18, 2010, U460, the flagship model of the joint truck, slowly pulled out of the assembly line and officially launched the listing process at a price of RMB 688,000. There are more than 1,000 people, including leaders at all levels, dealers at all levels of the country, truck service providers, conversion cooperation manufacturers, auto financial institutions, core suppliers, customer representatives, and media and employee representatives, who have witnessed this glorious moment.
After experiencing many trials and trials, the joint truck finally came to the market with a mature attitude and came into the hands of users. According to the plan of the joint truck, in 2011, 21 models and more than 600 genealogical products were introduced to the market. The products spanned many areas such as haulage, cargo loading, engineering, and specialization. The price range covers 180,000 to 800,000 yuan, fully meeting different consumer groups. Demand.
Taking the product as an example, this time listed U460 includes a world-class cab, a 2012 European production-quality engine, an AMT transmission, and a high torque capacity bridge. The frame adopts equal section design, high-strength plate and single-layer girder, and its overall strength and stiffness reach world-class level. In addition, the European top heavy-duty trucks with emphasis on intelligence, functionality, and high security are also available on the U460, truly synchronizing with the world's mainstream heavy trucks. However, in the blueprint of the joint truck, it is not enough to have a high-level product to occupy the commanding heights of the future Chinese heavy truck market. Standing at the height of the industry, providing users with new integrated solutions has become the cornerstone of the joint truck.
In terms of design, the combined trucks rely on the professional advantages of CIMC Refitting to propose an integrated design concept. The truck chassis and tops are used to design and develop synchronously to achieve the best matching of the vehicle's seamless links and the performance of the entire vehicle. Chassis changes and damage to ensure the vehicle chassis special. The product reliability is greatly improved, the overall performance of the vehicle is optimized, and the conversion cost and cycle time are reduced. In terms of services, United Trucks has rid itself of the traditional marketing service model, taking the lead in placing services ahead of marketing, using services to promote marketing, and marketing to promote production. This benign cycle not only allows the joint truck to be able to develop opportunities in a calm manner, but also meet the future development trend of the commercial vehicle industry! Through integrated design, gold industry chain and integrated services, the joint truck has built an integrated solution from product to marketing to service to jointly support this independent high-end brand.
For a long time, the domestic heavy-duty truck industry has gone through a reverse development path from completely copying to technology introduction and digestion and absorption. So far, mainstream products in the domestic heavy truck market are still based on the Steyr technology platform. In the face of the ever-improving logistics and market environment, the demand for high-end heavy trucks has become increasingly strong. They say that “there is time to build heroes.†With the rapid development of the automotive industry in the past decade, a large number of complete vehicles and parts and components companies that have mastered core technologies have emerged, laying a good foundation for auto independent research and development and independent innovation. It is possible to build a world-class heavy truck. In recent years, the prosperity of the heavy truck market has also created conditions for the rise of independent high-end heavy trucks.
Under such a background, the joint truck has taken its own path, adhering to science and technology to create the future of the concept of building a car, and insisting on innovation as the basis for companies to build their own lives, starting from market demand, based on customer experience, and not only introducing technology from the outside, digesting and self- Innovation, while considering the actual characteristics of the Chinese market, through the integration of the most competitive power elements in the heavy truck industry, relying on the advantages and resources of the parties in the industry, combined with the most advanced heavy truck technology in Europe, developed a new UE platform. The platform is smart and efficient. Based on this platform, a complete heavy-duty truck industry chain has been built: a comfortable and intelligent cab, a high-performance engine with European production volume in 2012, a high-quality shift transmission including AMT, and high torque capacity. Drive Bridge, these assembly units rely on advanced technology accumulation, and have achieved the high-end competitiveness of the joint truck. The performance of the UE platform is sufficient to completely cover the existing heavy truck product line in the market, and the more flexible configuration capability gives it a unique competitive advantage in the special vehicle sector and the niche market. The powerful performance of the UE platform not only gave the market a new choice, but also provided sufficient imagination for the future of the joint truck.
The joint trucks broke the practice of winning the market with self-owned brand products at a low price with a price of 688,000 yuan, and innovated a brand new value of independent heavy trucks. This not only demonstrates that the joint truck is fully emboldened by its products, but is more about marketing thinking. According to Tu Xiaoyue, general manager of United Trucks Marketing Services, the combined truck product price includes not only the value of the product, but also the various services sold with the vehicle, and the value of the joint truck brand in the future used car price. Pure price marketing rises to the value marketing level.
According to the plan of the joint truck, 330 service providers will be established nationwide in the future, and currently there are 220 contract service providers. Together with franchise service outlets, it basically covers all areas except Taiwan. It is worth noting that the joint truck has put forward the concept of “integrated service†and plans to build 100 directly-operated integrated service stations nationwide, covering the entire vehicle, tops, engines, gearboxes, bridges, etc. A series of maintenance service projects provide "one-stop" services, so long as the car has problems, it can be solved here. This is very different from the respective models of services that are currently responsible for their respective services on the market, which greatly improves service efficiency and satisfaction.
In addition, the integrated service of the integrated truck also emphasizes the service capability of the site, puts the service on the road surface, and the “active service†concept of going out of the service directly hits the short board of the current heavy truck service. It is reported that the joint truck provides users with the highest warranty period of 30 months + 300,000 kilometers in China. At the same time, it will also launch a full-life-cycle service project with optional service packs for 6 months + 360,000 km (Joint Big Wrench 360).
In addition, the joint truck also emphasizes the establishment of a service supervision system to ensure the provision of high-quality services to users and improve user satisfaction. Always want to be in front of the user, everything is only for the satisfaction of the joint truck decision makers is the most talked about, and is the core of the future joint truck service strategy. To this end, Union Trucks has established its own service brand, the Super Large Spanner, and has implemented various service policies by implementing its service commitment to help you along the way.
In order to solve the purchase threshold, United Trucks has also launched a complete set of financial support programs. First of all, by lowering the down payment and monthly payments to reduce car buyers' thresholds, reducing operating pressures, and also using affiliated companies in some regions to provide users with anchor operations and establish a business platform for everyone. Through the innovation of this marketing model, United Trucks hopes to change the sales model of conventional heavy truck sales to make money and post-sale maintenance to make money, and to form a community of interests between users and businesses. It can also help users to start businesses while also filling 45 The market gap between domestic heavy trucks and imported heavy trucks is between RMB 700,000 and RMB 700,000.
The industry generally believes that this joint truck listing is by no means accidental. It represents the rise of high-end heavy-duty trucks that adapt to China's national conditions and, moreover, takes the lead of China’s heavy trucks to the world. Relying on innovative models and strong platform competitiveness, the joint listing of trucks will bring new challenges to the competition landscape of heavy trucks in the future.
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