Today, with the climax of e-commerce and the accelerating pace of life, online shopping has become a shopping choice that consumers are keen on. How attractive is the market for e-commerce? It is not difficult to see the huge potential of online channels by extending the network channels from brand manufacturers.
Analysis of the status quo of the e-commerce market in the smart home industry In this situation, how should high-end products be extended? How do all SMEs open up sales channels? How do channel dealers break through the price war? These issues have become the focus of the industry. Xiaobian explores the e-commerce road of the smart home market.
High-end products are difficult to open. Consumers' ability to consume determines the direction of market products, and low-to-medium-end consumers determine differentiated markets. At present, the smart home is mainly for villas, large-sized houses and hard-packed units, which are generally oriented to consumers with certain economic affordability. This also determines the certain positioning differences between products. On the other hand, the complex system configuration of smart homes also determines the intelligence and e-commerce platform, and the e-commerce platform still does not have the timing and conditions for carrying out related sales work.
At the same time, Xiaobian investigated the intelligent products on the Internet and found that they are mainly based on wireless switches, security alarms, background music and related accessories. These products all have common features, namely, easy installation, affordable price, single system operation, etc. Because of this, it is possible to open up an e-commerce channel, which is currently difficult for high-end products.
SMEs have begun to taste the sweetness through the huge potential consumer groups of e-commerce platforms. The concept and product features of smart homes have also been disseminated to a wider extent. On the other hand, consumers of rational consumption, in order to get a better quality of life, often choose a few hundred yuan remote control switch or more than a thousand yuan of family background music during the decoration. Compared with the tens of thousands, hundreds of thousands, and millions of smart home full house systems, the simple smart home products produced by small and medium-sized enterprises are more acceptable to consumers, that is, satisfying consumers’ new psychology and opening up The new sales channels have made small and medium-sized enterprises taste the sweetness.
Although it seems that the development of smart homes on the road of e-commerce is difficult, it is still certain that smart homes have broad prospects on the platform of e-commerce. Compared with other more mature industries, it lacks practical experience and other problems. However, with the rapid development of smart homes in the future, coupled with the huge influence of e-commerce platforms, under the inevitable development of continuous reform of technology and changes in consumer concepts, One day, the smart home market will shine in e-commerce.
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