Now, two senior engineers of Liaoning Shuguang Automotive Group Co., Ltd. have been working for more than a month in an old R&D center in Detroit, USA. This is one of the world's most advanced automotive parts laboratories. What makes them proud is that at the gate of the R&D center, there is a brand new “Dawn America Technology Center†brand.
The Shuguang Group, which started with an old hand-operated lathe, successfully completed the acquisition of an R&D center originally affiliated with one of the world’s top 500 companies in the United States. This is a new breakthrough made by our province's enterprises in the growth guarantee campaign.
The Shuguang Group’s overseas acquisitions are both expected and unexpected. In 2002, Shuguang Group entered the US market and established an office in the United States. In October 2006, Shuguang Group, which already has a certain brand awareness in the United States, began preparations for the establishment of the Shuguang US Technology Center, which aims to provide technical support and after-sales services to US customers in order to expand business in North America. During the preparation period, a North American branch of an auto parts company in the United States filed for bankruptcy protection due to the financial crisis. Its R&D center wanted to dedicate a new “grandmother†and this information immediately entered the vision of the Shuguang Group. After some arduous negotiations, the R&D center, which was valued at US$25 million, was finally taken over by the Shuguang Group at a reasonable price. In order to establish such a research and development center in China, it needs at least 150 million yuan.
The acquisition of R&D centers is of great significance to the development of the company. In addition to axles and auto parts, the R&D center also boasts a high-standard laboratory for new energy technologies. The Sugon Group will conduct independent research and development and design here. The new products will have completely independent intellectual property rights, and “Made in China†will transform into this. “China createdâ€; at the same time, relying on the authoritativeness of the laboratory's technical inspection reports recognized internationally, Shuguang Group plans to create a comprehensive set of industry standards for axle products and change the current status of domestic axle products without stringent industry standards. Realize the qualitative change from "product production" to "production standard".
"It is time to buy foreign technology with the lowest price and the lowest threshold," said Li Jinxi, chairman of Shuguang Group. In order to seize the opportunity, Shuguang Group had taken a risk. On October 13, 2008, Shuguang Group and the other party signed a merger agreement, which must be injected into the company in a very short period of time. With the full support of the province and Dandong City, the Shuguang Group "run" to win time.
The Shuguang Group has a new starting point and has a higher goal: By 2015, the Group plans to export 200 million U.S. dollars worth of axles, auto parts and new energy products, and become the North American family car and commercial vehicle axle and zero. The main supplier of components; "Shuguang" brand will also take this to embark on the development of international brands.
Comment: Opportunities are always reserved for people who are prepared. The success of the Shuguang Group's overseas mergers and acquisitions has once again interpreted this. The international financial crisis has brought severe challenges, but for some companies, it is a rare opportunity. “Challenging the crisis to seek opportunities†is an important issue that needs to be completed by key enterprises in our province; “Challenge the Opportunity†to win opportunities. At the moment, maintaining growth is the common goal of the province, but maintaining growth is by no means an expedient measure for the company. The Shuguang Group is not only based on the current situation, but also looks to the future and takes every step forward. This is the true meaning of maintaining growth.
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