The State Council executive meeting recently proposed to focus on promoting consumption in six major areas, including promoting green consumption, promoting energy-saving products, and rewarding the construction of urban parking and new energy vehicle charging facilities. According to industry analysis, as a representative of green consumer goods, new energy vehicles are rapidly expanding in size in the context of accelerated acceleration of related facilities such as charging facilities. What is particularly gratifying is that with the continuous escalation of the stimulus consumption policy, the new energy automobile industry that relied on policy promotion is gradually transitioning to the market-driven force, thus driving the entire industry to “right trackâ€.
On the day when the State Council executive meeting issued a key focus on promoting consumption in the six major sectors, the Ministry of Industry and Information Technology and the State Administration of Taxation also announced the "Second Batch of New Energy Vehicle Models Exempted from Vehicle Purchase Tax", Beijing Hyundai, Beiqi Foton, Dongfeng Yueda Kia, BMW Brilliance, BYD and other 30 car companies and 118 models were selected. Before and after this, in addition to the non-stop promotion at the national level, Fujian, Guangdong, Beijing-Tianjin-Hebei and other regions have also accelerated the introduction of new energy vehicle promotion and infrastructure construction.
Galaxy Securities related analysts said that the country has set a new energy vehicle as the only way for China to become a car power and stimulate consumption transformation and upgrading. It is expected that there will be substantial policy implementation in the future, based on new energy vehicles with both technological innovation and environmental protection. Smart cars will benefit from this.
At present, the sales volume of new energy vehicles in China is still small compared with traditional fuel vehicles, and its sales and promotion have been regarded by the industry as a policy-driven result. How to quickly switch from "policy track" to "market track", let the market and consumers power to drive the rapid increase of new energy vehicle sales has always been a hot issue in the industry.
Industry analysts pointed out that the window of this switching is now getting closer and closer. In September, China's new energy vehicle market showed obvious blowout characteristics, with sales of more than 9,000 vehicles per month, a year-on-year increase of more than 7 times, and the chain ratio also doubled. In the first three quarters of this year, 38,520 new energy vehicles were produced, with 38,163 vehicles sold, an increase of 2.9 times and 2.8 times over the same period of the previous year. Among them, the production and sales of pure electric vehicles completed 22,747 and 22,258 respectively, and the production and sales of plug-in hybrid vehicles completed 15,775 and 15,905 respectively.
The rapid growth of sales has made many people in the industry view 2014 as the first year of large-scale development of China's new energy vehicle market. The industry is extremely optimistic about the sales of new energy vehicles throughout the year. Relevant analysts of Huarong Securities expect that with the accelerated introduction of new energy vehicle promotion and supporting infrastructure construction in various regions, the charging bottleneck is being broken, and the new energy vehicle market will have a high probability of spurt growth in the future.
The bottleneck is gradually resolved. From many signs, the charging bottleneck that is currently plaguing the development of the new energy vehicle market is being broken step by step.
Huarong Securities pointed out that "in the near future, Fujian, Guangdong, Beijing-Tianjin-Hebei and other regions have indicated that they will speed up the construction and increase the scale of supporting facilities such as charging stations/pile. The lag of charging facilities has always been limiting the promotion of new energy vehicles. The main bottleneck, with the acceleration of charging stations/pile construction in various regions and the financial incentives for the construction of new energy vehicle charging facilities, the status quo of "with no cars and no electricity" is expected to be broken. It is expected that new energy vehicles will usher in a blowout in the next two years. Growth, sales this year will be around 60,000-70,000 units, and will double by 9% next year."
In addition to the breakthrough of charging bottlenecks, new energy vehicles are also rapidly improving in terms of product quality, including battery, motor, and electronic control technology, and this also provides a catalyst for the explosive growth of new energy vehicles. Wang Xiaokun, an analyst with Zhuo Chuang Information, said that endurance is still the core technical issue of new energy vehicles. If the battery life is roughly equivalent to that of fuel vehicles, even if the construction of charging piles is slightly lagging behind, it will still enhance consumers' purchasing enthusiasm.
A large group of new energy vehicle dealers said that the current policy level is aimed at a series of bottlenecks in the promotion of new energy vehicles. On the one hand, the central and local governments have introduced a combination of car subsidies and tax incentives, and the scale of new energy vehicle promotion pilot cities has been continuously expanded. The number of models for the new energy vehicle subsidy list has been increasing, which has reduced the cost of car purchases for consumers and expanded the consumer's On the other hand, the introduction of mandatory official vehicle procurement and public transportation purchase tilt policy, to ensure that new energy vehicles are given priority, encourage social capital to participate in the construction of charging piles, mandatory mandatory new parking lot minimum charging pile quota, greatly Promoted the rapid start of the market.
Relevant analysts pointed out that with the gradual breakthrough of a series of bottlenecks, and drawing on the experience of new energy vehicles in developed countries such as Japan and the United States, the promotion environment for new energy vehicles in China has gradually entered the infancy and maturity period from the introduction period.
Multi-company preparations Based on the optimistic new energy vehicle market, many listed companies have increased their investment, and some enterprises have gradually entered the harvest season.
Taking Futian Automobile as an example, on November 2, the company and the Beijing Public Transport Group held 700 pure electric bus contracts and the first delivery ceremony. On the same day, Beijing Public Transport Group received the first batch of 30 pure electric buses delivered by Foton Motor on site and will be put into use during the APEC meeting. According to relevant analysts, the total order of these 700 vehicles is expected to reach about 1 billion yuan.
Huarong Securities related analysts said that China is still in the middle of automobile consumption, the market is still immature, and new energy vehicles themselves have gaps in performance and ease of use compared with traditional vehicles, and private car consumption in the field of new energy vehicles Accept or still take time. In contrast, public services such as public transportation are important targets for pollution reduction and are government-led, and each region is also a breakthrough in the promotion process. Therefore, new energy buses will see explosive growth in the next two years. determine.
However, BYD, the leading domestic new energy vehicle company, is more optimistic about the sales of private cars. The latest figures disclosed by the company are that in September 2014, BYD's new energy vehicles sold more than 2,000 units. Among them, the demand for plug-in hybrid power market continued to be strong, and sales volume grew rapidly. In the first three quarters of this year, although the net profit fell by 16% year-on-year, it was mainly due to the pressure of traditional car sales profit. The company expects that the new energy vehicle business will maintain a good momentum of development and benefit from continued policy support. It is expected that K9 and Qindu will have good sales performance. Just last week, the pure electric vehicle that BYD and Mercedes-Benz cooperated with was officially listed in Beijing.
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