In recent days, Michelin has once again topped the 2014 C-BPI (China Brand Power Index, C-BPI) brand power ranking. This selection was initiated by the Ministry of Industry and Information Technology in collaboration with the China Enterprise Brand Research Center and the direct research consultancy. This is also the third year that Michelin has won this honor.
The C-BPI, which was first launched in 2011, has entered its fourth year. As a continuous annual survey project, C-BPI is the first domestic study of industry-specific categories. It is an independent, unbiased analysis based on consumer feedback on used or owned products or services. The Brand Power Index of consumer purchasing behavior is also one of the brand evaluation systems trusted by consumers and businesses. Michelin has won high recognition from the market this year with its excellent brand image and good consumer reputation.
According to third-party statistics, Michelin’s brand value has reached US$4.65 billion and ranks 15th among the “100 Most Reputed Companiesâ€. "Mr Michelin Tire" is not only descriptive and well-known, but it is also a bridge that stimulates the public's emotional resonance with the Michelin brand. In China, Michelin's brand awareness is as high as 90%, and it is in no way inferior to Michelin's recognition in France and Europe, where it originated. Mr. Philippe Verneuil, president of Michelin (China) Investment Co., Ltd., said: “We can obtain such high brand awareness in the Chinese market. This is the best embodiment of Michelin's continuous innovation and positive response to the Chinese market. It is also based on each An effort by a Michelin Chinese employee."
In order to further adhering to a century-long corporate brand culture and mission, Michelin has continued to carry out rich activities in China to improve the sustainable mobility of goods and humans. At the just-concluded "Michelin Bibden Challenge" in 2014, Michelin once again gathered all the stakeholders in the transportation sector and sought solutions for sustainable transport through various forms of activities such as technical testing, rally and forums. To fulfill its long-term commitment to the Chinese market in an effective manner. In 2004 and 2007, the third degree will bring China to the Bibiden Challenge, which aims to achieve cleanliness, safety, convenience, smooth connection and economical and practical transportation, and will promote the brand of sustainable mobility. The idea is put into practice.
Since its first representative office in Mainland China was established in 1989, Michelin has been stationed in China for 25 years and has more than 7,500 employees. It has four factories in Shenyang and Shanghai, an R&D center in Shanghai, and a nation-wide establishment. 8 regional sales offices. Since entering the Chinese market, Michelin has always been committed to research, development, production, promotion and sales of innovative, high-quality products to meet the special needs of Chinese consumers; in addition, it has introduced maps and travel guides as well as excellent cars that are convenient for the general public. Post-market services; At the same time, it is also actively involved in the community and has continuously increased public awareness of road safety and environmental protection through public education programs.
As a leader in the global tire industry, Michelin is a trustworthy partner of Chinese consumers. With an above-average growth rate, Michelin will take root and deepen its efforts in the Chinese market and use its consistent brand power to help promote sustainable mobility in China. Progress, grow together with Chinese society.
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