As the domestic economy is not optimistic, the domestic sales of lighting lighting is not satisfactory, and many companies choose to switch to overseas markets. Chen Yansheng, Secretary General and Vice Chairman of China Lighting Association, said that China has become the global LED lighting production base. In 2013, the lighting industry's sales amounted to 470 billion yuan, and lighting products exports reached 33.57 billion US dollars (about 205.566 billion yuan). The highest record in history, LED lighting products exports amounted to 6 billion US dollars (about 36.757 billion yuan), imports reached 2.41 billion US dollars (about 14.797 billion yuan). There are more than 7,000 enterprises exporting LED lighting products nationwide. In October 2014, the export value of lighting products was 17.67 billion US dollars (about 108.249 billion yuan), of which the export value of LED lighting products reached 3.89 billion US dollars (about 23.82 billion yuan). The European market entered 2013. As the EU economy gradually stepped out of the trough, the export of LED lighting products showed an explosive growth, the growth rate soared to 100, and the export value climbed quarter by quarter. The annual export volume was nearly 1.5 billion US dollars, and the trend continued until Year 2014. According to EU statistics, there are about 8 billion bulbs in Europe that need to be replaced, and about 90 million traditional street lamps need to be replaced. Under the dual initiative of the SSL-erate project launched in 2013 and this year's LightingforPeople project, the European lighting market has become a potential stock in the Chinese export market. In the first half of 2014, China exported nearly 18,000 EU companies, and the top 30 exports accounted for 36.8. However, the current export orders of 30,000 or less accounted for 90%. At the same time, the proportion of independent brand exports has gradually increased. At present, among the export of EU LED lighting products, unlicensed products still occupy the vast majority, and export products are suppressed by multiple barriers such as price decline and standard restrictions. In order to grasp this potential stock market, companies need to be cautious. After a few years of real estate bubble crisis in the Middle East market, the construction industry of the United Arab Emirates and other GCC countries has finally got out of trouble and has now entered a stage of full recovery. The lighting market in the United Arab Emirates and Saudi Arabia is huge. In 2013, the total market share of the two countries accounted for 70% of the total lighting market in the region, reaching US$2.5 billion (approximately RMB 15.478 billion). Today, the construction market in the Gulf countries is in full recovery. The market demand for lighting equipment in the region will increase by 8-10 per year from 2014 to 2018, which will provide a broad development stage for global lighting equipment manufacturers and design companies. . Recently, the UAE National Quality Standards Bureau announced new standards for indoor lighting, including the ban on the import of incandescent lamps; indoor lighting must use energy-saving lamps (CFL), LED lights and iodine-tungsten lamps; mercury levels in the bulbs exceed the above three environmentally friendly bulbs Products are also prohibited from entering the UAE market. Relative to the European and American markets, the Middle East market is more sensitive to price, and products with higher cost performance will be more popular. India market India is the second largest country with huge market potential. At present, about 300 million people in India have not enjoyed the benefits brought by the grid. Due to the lack of core technology in India, the main LED lamps rely on imports, compared with traditional lamps. Compared to LED lamps, the price is quite expensive. Therefore, the LED lighting in India is mainly used outdoors. With the development of the Indian economy, the coverage and supply of electricity will increase, and the demand for the civilian market will increase sharply. Modi, the newly appointed prime minister of the Indian election, promised that at least one bulb could be installed in each household by 2019, and the government actively promoted LED lighting. India's infrastructure is backward and its urbanization is low. Its lighting power accounts for about 20% of the country's electricity consumption. At the same time, India's own manufacturing level is not high. Nearly 80 lighting products come from China. In 2015, the LED lighting market will reach 470 million US dollars, and street lamps will account for 60. In 2013, China's LED lighting products exported to India with an amount of US$57 million. In the first half of 2014, the export value was about US$49 million, a year-on-year increase of 260. The future LED market in India The growth rate may even be greater than 40. At present, India has become a new front for domestic LED companies to actively compete. Africa Market Africa is the dark horse in the LED lighting market. The potential of the basic lighting and municipal lighting market in Africa is huge, and Africa is at the low end of lighting applications. It has low performance requirements, low price, long life and durability. In Africa, about 90 rural people do not have electricity, and many small streets in many cities have no street lights. The basic lighting and municipal lighting market is the most promising market in Africa and is in urgent need of development. And the African market is at the low end of the application in the lighting market. The requirements for product performance are not very high. The lower cost, the basic lighting function, the reliability and durability, the three-year replacement, the simple operation of the product can be satisfied. Market demand. After the Russian market joined the WTO, Russia's overall tariffs fell from the previous 10 to 7.8, which made Chinese LED companies more accessible to the Russian market. The growth rate of the Russian LED lighting market is 28-48 per year, and the current potential of the lighting equipment market is 560 million euros. In order to replace all the light sources in Russia, 110 billion LED lights are needed, more than half of which will be used in commercial and civil fields. . In 2013, the export value of China's LED lighting products to Russia was US$227 million, a year-on-year increase of 260. In 2014, the export value in the first half of 2014 was only US$327 million, a year-on-year increase of 571. Russia's rocket speed jumped to China's first place. The two major export markets account for about 9. The total amount of LED lighting products exported in China is 9. It is understood that there are currently few local LED companies in Russia, and there are not many large-scale enterprises. At the same time, the Russian government has also issued relevant policies, stipulating that incandescent lamps will be completely banned in 2014. The huge market and favorable policies have become an important reason for domestic LED companies to enter Russia. At present, many Shenzhen LED companies have turned their eyes to Russia and the CIS countries, and some companies have increased their research and observations on emerging markets in Russia and the CIS countries. In view of Russia's special industrial environment, domestic LED companies can explore the Russian market by building industrial parks, setting up distribution companies, or directly choosing exports.
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