As a rising star that emerged at the end of 2009, GAC Hino has recently achieved a satisfactory performance of 104 heavy truck orders a day thanks to its excellent quality and high cost performance.
Since the second half of last year, the heavy-duty truck market has been wiped out and the demand for heat waves has slammed into the market. In the first half of this year, the heavy-duty truck market continued to show rapid growth. However, in the view of many people in the industry, this sudden and explosive phenomenon is only a direct reflection of China's measures to stimulate economic growth. After the sales blowout in the first half of this year, the demand for the domestic heavy truck market has been fully released, and the trend of declining heavy truck sales since June has become apparent. The competition in the heavy-duty truck sales market has become increasingly fierce. So how did the “new†brand of GAC Hino break out and get favor from customers?
The price of domestic cars, the quality of imported cars, and professional services may be the winning way for this rising star of GAC Hino.
Hyundai's powerful background
For the Chinese around the age of 45, Hino Motors is no stranger. In the 1980s, it entered the Chinese market with used cars. Whether it is the entire vehicle or the Hino engine and chassis, its strong performance has been all the rage. Although the imported Hino car still has its market in China, it also has the same problem of high prices as many imported heavy trucks. In contrast, domestic heavy trucks have advantages in terms of price compared with imported heavy trucks, but their quality and stability are still somewhat different from those of imported products.
The birth of GAC Hino just made up for this market defect. Guangzhou Automobile's Hino has not produced yet more than a year from mass production, but its development momentum is considerable. This is largely due to its strong technical and financial background. GAC Hino is a joint venture established by GAC Group and Hino Motor Co., Ltd. with 50% contribution each. It was established on November 28, 2007 with a registered capital of RMB 1.5 billion. It reorganizes Guangzhou Yangcheng Automobile in accordance with the “One Project, Two Bases†approach. Ltd. and Shenyang Shenfei Hino Automobile Manufacturing Co., Ltd. Purchased 1.06 million square meters of land in Conghua Pearl Industrial Park to build a new factory and developed and introduced the production of the Nisshin 700 series heavy truck.
The 700 series heavy trucks introduced and produced by GAC Hino have inherited the production process and production mode of the world's top Japanese Hino commercial vehicles, ensuring that every product produced by GAC Hino has the same acceptance criteria as Hino Japan, thus ensuring the high quality of the products. And high stability. Based on the introduction of process and production model, GAC Hino has made individual improvements on the basis of Hino Japan, developed a heavy truck product that is more suitable for the Chinese market, and the national production rate of components has reached more than 80%, which is essentially GAC Hino. The high cost performance of heavy trucks provides strong support.
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