On August 22, Ford Motor announced that it has signed a memorandum of cooperation with China Zotye to discuss the establishment of a joint venture in China for R&D, manufacturing, sales and service of pure electric passenger vehicles.
According to the memorandum, Ford and Zotye will each hold 50% of the shares. The proposed new joint venture will provide Chinese consumers with pure electric vehicles with their own brands. At the same time, the proposed new joint venture will integrate R&D and manufacturing of pure electric passenger vehicles. , sales and service in one.
Because the brand of Zotye is a subtle presence in Chinese consumers and the media. The Chinese private car brand, established in 2003, is best known for its design of plagiarism in the design of its own models. The most famous is "Zhongtai Porsche". Therefore, this joint venture has aroused a lot of media attention. Some people think that this is emulating the Jianghuai Volkswagen. Some people think that the three views are very positive. Ford actually married the Zotye of "five senses" and it is puzzling. The first time interviewed the relevant person in charge of Ford China, the following are the main contents of the interview:
Sina Auto: Why did Ford choose Zotye? When did Ford begin to engage with Zotye?
Ford: Zotye is a pioneer in China's pure electric vehicle industry and one of the first automobile manufacturers in China to produce pure electric passenger cars. Zotye Motors is a leader in the field of small pure electric passenger vehicles in China. In the first seven months of this year, Zotye Motors has sold more than 16,000 pure electric vehicles, a year-on-year increase of 56%. But the time of the contact is not easy to disclose.
Sina Auto: What is the government approval plan? What is the current step?
Ford: Ford has just signed a memorandum of cooperation with Zotye. At present, the primary task of both parties is to further discuss the details of the joint venture and cooperation, so as to reach a final definitive agreement as soon as possible. We will work closely together to obtain the necessary government and regulatory approvals.
Sina Auto: What if the next negotiation is not successful or can't get government approval?
Ford: At present, the primary task of both parties is to further discuss the details of the joint venture and cooperation, and reach a final definitive agreement as soon as possible. Once the deterministic agreement is reached, the parties will work closely together to obtain all necessary regulatory approvals.
If a definitive agreement cannot be reached by the end of this year, the memorandum of understanding and negotiations between the parties will be terminated unless the parties agree to extend the time limit for the memorandum of understanding.
Sina Auto: If you cooperate successfully, will you establish a brand new brand? How to deal with the relationship of existing joint venture brands?
Ford: If the finality agreement can be reached, the two parties will make the newly proposed joint venture an important measure to promote Ford Motor Company's electrification strategy.
The memorandum of understanding with Zotye Motor was signed in the development of Ford Motor's business in China in order to seek business development in a new field (pure electric passenger car). The scope of the memorandum of understanding does not conflict with our obligations to existing joint venture partners. Each partner has its key business areas and we are committed to continuing to grow our business in every area.
Sina Auto: Ford plans to launch two electric vehicles in China, and more electric vehicles will be launched by 2025. So, what is the difference in cooperation with Zotye? Is it necessary?
Ford: The proposed joint venture will be an important part of Ford's global electrification strategy in China. We recently announced that 70% of Ford brand models in China will be available in electric vehicles, including all Changan Ford products will provide electric vehicle options. Moreover, this will not change our previous plan to launch a new, ultra-electric SUV with a range of up to 480 km in Asia, North America and Europe.
The proposed joint venture will help strengthen our commitment to being a leading brand in providing affordable, high performance electric vehicles to consumers. As part of our global electrification strategy commitment, Ford Motors invests $4.5 billion in the development of electric vehicles and plans to introduce 13 new electrified models in the global market over the next five years to provide consumers with superior performance and energy efficiency. Electric car products.
Charcoal Lighter
Charcoal Lighter
Yilian Smart Manufacturing Co.,Ltd , https://www.elaynn.com