On October 31, 2010, Changan Automobile released its new brand strategy, commercial vehicles continue to retain the original logo, passenger cars adopt a new design. At the same time, the original mini-car brand will be clearly identified as the Chang'an commercial vehicle brand. In addition, new V-shaped mainstream passenger vehicle brands and public interest brands “Love†are also being announced, as well as a new logo for corporate brands.
According to reports, the shape of the original used car brand shield and its products are generally well-integrated, but there is a certain gap between the product's shape and spirit. Changan Automobile believes that the mainstream passenger cars in the future should be stylish and dynamic. In short, the old brand's logo is more stable and less energetic.
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