2015 Lexus NX Global Price Survey

Recently, Lexus's most important strategic model of the year - NX gradually began to sell on a global scale, and Lexus also announced the pre-sale price and the official price in major markets in the world. According to data held by Global Network reporters, its lowest price in the major markets of the United States, China, Japan and Europe is about 210,000 yuan.

In the most important U.S. market in Lexus, its official selling price is from RMB 21,300 to RMB 253,000. According to the US media leftlanenews reported on October 16, 2015, Lexus mid-sized SUV - NX will be listed in the United States in the next few weeks, in the United States recently announced price, entry into the predecessor version NX 200t starting at 34,480 US dollars (about 211.3 million yuan ); Four-wheel drive version of the price (about 219,900 yuan).

Both versions are equipped with a 2.0L turbocharged four-cylinder engine, 235 horsepower, 258 pound-feet of torque, and a Lexus six-speed automatic transmission.

The hybrid version of the NX 300h is priced at US$39,720 (US$243,400) in the US, and the all-wheel drive version is US$41,310 (about US$253,000). The car is equipped with a 2.5L four-cylinder engine and electric motor, and its power is 194 hp. In the future, Lexus will also launch the NX 200t F Sport version, using high-performance tuning suspension, more sensitive steering and shifting, the price has not yet been announced.

All of the above prices include $925 (about 5664 yuan) for shipping.

In the Lexus, the second largest market in the world, the Chinese market, the official price has not yet been officially announced, but its pre-sale price has been announced. According to the Global Network reporter's price list, the NX 200 is equipped with a 2.0-liter naturally aspirated engine, and both the pre-drive and all-drive versions are available. The NX 200 pre-installed version comes standard with a dual-zone automatic air-conditioning system, electric adjustable exterior mirrors, 7-inch independent display, and other humanized configurations, with a pre-sale price of RMB 330,000. The pre-sale price of the NX 200 All-wheel-drive version is 380,000 yuan.

The NX 200t features Lexus' first 2.0-liter twin-scroll turbocharged engine, which has a pre-sale price of RMB 410,000. The NX 300h is the only fully-hybrid hybrid model in its class, with a pre-sale price of RMB 470,000. The NX 300h All-wheel-drive version has a pre-sale price of RMB 510,000.

It is reported that Lexus will officially announce the official selling price of NX at the Guangzhou Auto Show at the end of the year.

In the European market, Lexus Germany's official website shows that Lexus NX 300h priced at 39,800 euros, while the other major market in the UK market, the UK market pre-sale prices have also been released. The price is scheduled to be 29495 pounds (approximately 309,600 yuan) to 42995 pounds (approximately 0.4512 million yuan).

Lexus has high hopes for NX, Toyota predicts that the car will help Lexus brand sales increase by one-third. As Japan’s Kyodo News recently commented, Toyota Motor Corporation released the “NX”, a new sport utility vehicle (SUV) under its high-end brand “Lexus”. Under the background of the continuous expansion of the global market share of smaller SUVs, Lexus has also entered this field in order to catch up with leading European manufacturers such as BMW and Audi. The price is scheduled to be 29495 pounds (approximately 309,600 yuan) to 42995 pounds (approximately 0.4512 million yuan).

The professional auto media Autocar also pointed out in the report that the new Lexus NX is a bold attempt of the brand, marking Lexus's entry into the high-end medium-sized SUV market. The car's competing models include the Land Rover Range Rover Aurora and the Audi Q5.

Thanks to its breakthrough design and turbocharged power input, NX has been highly sought after by the market since its launch. The domestic monthly sales plan is 700 units, but the sale has received about 6,000 orders and is highly sought after. The number of buyers under 49 years old accounts for 60%, showing that Lexus has successfully won the favor of young customers.

In terms of marketing, NX is also the first Lexus vehicle to use the same global advertising strategy and program. According to the US "Automotive News", Lexus changed its marketing model, saying that it will focus on screening global creativity, improve the consistency of various market information, and reduce expenses. The first models to adopt this marketing strategy are the NX compact crossover and the RC sports coupe.

After the marketing model is changed, the global marketing department will meet in the year before the new car is released to discuss product promotion strategies and decide the best plan. But specific to the promotion of each market, the local marketing department also has the freedom to change slightly. This ensures the integrity of global information while reducing unnecessary duplication of work, such as the shooting of car pictures.

According to the new model, 25 marketing executives in 10 markets around the world will meet before the launch of the product to discuss the so-called new vehicle release plan. The NX model was launched in Japan in July 2014 and will be listed in the United States in November. Its release planning meeting was held at the end of 2013. At the meeting, Lexus executives focused on two points: performance and design, and decided to adopt the Beyond Utility slogan for younger customers.

"The NX model is a very Lexus model. With its launch in the Chinese market, Lexus' development in China will enter a completely new situation." Lexus China executive deputy general manager Jiang Jizhe is also receiving an exclusive interview with the Global Network reporters At that time, it expressed its expectation for NX. With the successive announcement of selling prices, NX officially entered the ranks of competition. Will it be able to create a new situation for Lexus in China? Wait and see.